Rising image-consciousness and innovation will continue to encourage Croatians to use products that improve the health and appearance of hair and more effectively treat specific problems such as hair loss, scalp irritation, damage caused by styling and colouring etc. Sales of conditioners and treatments are expected to see above-average growth in hair care as a result.
As many hair care categories have already reached a high level of maturity, innovation is becoming more essential and vital to drive sales revenues. Rising health awareness among Croatians will continue to boost demand for hair care products that are primarily made from natural ingredients and contain fewer or no potentially harmful chemicals, including organic and vegan variants.
Over the forecast period, e-commerce sales are expected to continue gathering pace, albeit at a slower rate than that witnessed during the pandemic. This will be a natural response to the reopening of “non-essential” businesses such as beauty specialist retailers and hair salons.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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