Hair care will see sales growing at a slower pace than in the review period. Demand for healthy, lustrous and manageable hair will drive most purchasing decisions in Algeria.
Ongoing economic issues and hardship will push lower-and-middle income consumers towards cheaper mass brands in the forthcoming years. Consumers are expected to become more price sensitive when choosing hair care products as they tend to be less brand loyal during periods of high inflation.
New product innovation and continued advertising will be the main driving forces of hair care in the forecast period. The development of products offering value-added benefits, such as vitamins, natural ingredients and different extracts will capture consumer interest.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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