According to studies, around a quarter of Polish consumers wash their hair every other day, with almost 30% doing it every three days. Meanwhile, less than a quarter do so every day, with this more often being men than women, while the younger generation generally care more about hair hygiene than the older generations (source: TNS OBOP).
Shampoos saw dynamic growth in 2018, with consumers preferring specialist products that are dedicated to specific conditions such as oily or dry hair, dandruff, hair falling out, etc. Regenerative shampoos have also become popular with these intended for hair weakened by external factors such as air-conditioning in offices and pollution.
Hair care is expected to see moderate growth over the forecast period, especially in current value terms. This is because disposable income is rising and, as a result, consumers are increasingly adopting the habits of Western consumers.
L'Oréal Polska Sp zoo maintained the lead in hair care in 2018 with brands such as L'Oréal Casting and Elsève. It was followed by Henkel Polska Sp zoo (Syoss, Schwarzkopf, Taft) and Procter & Gamble DS Polska Sp zoo (Pantene, Head & Shoulders).
Ecology and naturalness are still the dominant trends in hair care in Poland. Both small and large players introduce product lines that claim to show greater care for the skin/hair and/or the environment.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hair Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hair Care in Poland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.