Competitive Landscape
Leading Manufacturers Strengthen Positions Amid Moderate Market Concentration Shifts
Hair care in Poland shows a moderately concentrated environment dominated by major manufacturers such as L’Oréal Polska Sp zoo, Henkel Polska Sp zoo, and Procter & Gamble DS Polska Sp zoo. In 2025, L’Oréal Polska retained the largest retail value share at 22%, reflecting its extensive portfolio across mass and premium tiers.
Emerging Polish Brands Leverage Natural Innovation to Capture Premium Segments
New entrants such as Onlybio.life SA and Luare are making significant inroads into hair care in Poland by capitalising on evolving consumer preferences for natural-inspired and premium products.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Poland - Category analysis
Key Data Insights
Premium Brands Lead Value Growth as Consumers Trade up
Premium Brands Lead Value Growth as Consumers Trade up
Salon Professional Hair Care Captures Premium Growth Momentum
Consumer Demand for Natural, Functional Formulations Rises
Retailers Anticipated to Expand Access to Professional Products, Accelerating Premium Growth
Brands Expected to Leverage Online Platforms as Professional Products Move into Retail
Increasing Consumer Spending Set to Support Premium Innovation and Market Growth
Leading Manufacturers Strengthen Positions Amid Moderate Market Concentration Shifts
Emerging Polish Brands Leverage Natural Innovation to Capture Premium Segments
Rossmann Experiences Wide Reach as Health and Personal Care Stores Lead Retail Channels
Skin & Beauty by Super-Pharm Innovates with Integrated Consultations and Services
Retail E-Commerce Accelerates Premium Hair Care Growth with Enhanced Consumer Access
Beauty and Personal Care in Poland - Industry Overview
Rising Incomes and Informed Consumers Drive Value Growth and Premiumisation
Key Data Insights
Rising Incomes and Informed Consumers Drive Value Growth and Premiumisation
Skin Intellectualism Gains Traction as Consumers Become More Ingredient-Literate
Polish Brands Leverage Lifestyle Trends to Engage Consumers and Boost Growth
Consumers Expected to Adopt Ai and Selective Premiumisation to Drive Growth
Skin Care Set to Continue Leading in Value While Premium and Korean Brands Reshape Competition
Brands Anticipated to Expand Advisory Roles and Hybrid Formulations to Enhance Consumer Loyalty in Polarised Market
Leading Manufacturers Maintain Position Amid Intensifying Competition
Health and Beauty Specialists Lead Physical Retail as Discounters Maintain Share
Innovative Retail Concepts Enhance Consumer Engagement through Personalised Experiences
Retail E-Commerce Expands Rapidly, Driving Discovery and Niche Brand Access
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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