Hair care performed better in 2018 than it did in the previous year. After years of poor economic indicators, 2018 consolidated the economic recovery and the employment rate.
Consumers are becoming more vigilant about the composition of products, and the quest for natural and organic products is increasing in hair care. More and more people are turning to alternative organic and natural products.
In 2018, and as seen in the last years of the review period, hair care products clearly benefited from the strong performance of conditioners and treatments. As Spanish consumers began to care more about their hair, the number of products and treatments they bought grew at a fast pace.
In 2018, L’Oréal consolidated its leading role and increased its value share in the Spanish competitive landscape. L’Oréal benefited from the good performance of its well-known brands Garnier and Elvive.
The Spanish economy continues to recover, and with it the attitude of Spaniards towards spending, as the employment rate keeps improving to previously high levels and average disposable income rises along with it, Spaniards are trading up from private label ranges to mass branded products. This is mainly due to the fact that the price gap is shrinking between them.
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This industry report originates from Passport, our Beauty and Personal Care market research database.