Executive Summary

Jun 2019
PROSPECTS
Spanish consumers increasingly patronise beauty salons for hair care treatments, dampening without dissolving value growth for the category

Hair care performed better in 2018 than it did in the previous year. After years of poor economic indicators, 2018 consolidated the economic recovery and the employment rate.

Natural ingredients keep gaining popularity

Consumers are becoming more vigilant about the composition of products, and the quest for natural and organic products is increasing in hair care. More and more people are turning to alternative organic and natural products.

Conditioners and treatments may lose if shampoos incorporate extra properties that accomplish the same thing

In 2018, and as seen in the last years of the review period, hair care products clearly benefited from the strong performance of conditioners and treatments. As Spanish consumers began to care more about their hair, the number of products and treatments they bought grew at a fast pace.

COMPETITIVE LANDSCAPE
L’Oréal España

In 2018, L’Oréal consolidated its leading role and increased its value share in the Spanish competitive landscape. L’Oréal benefited from the good performance of its well-known brands Garnier and Elvive.

Private label fighting to compete

The Spanish economy continues to recover, and with it the attitude of Spaniards towards spending, as the employment rate keeps improving to previously high levels and average disposable income rises along with it, Spaniards are trading up from private label ranges to mass branded products. This is mainly due to the fact that the price gap is shrinking between them.

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Hair Care in Spain

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Spain?
  • What are the major brands in Spain?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Spain - Category analysis

HEADLINES

PROSPECTS

Spanish consumers increasingly patronise beauty salons for hair care treatments, dampening without dissolving value growth for the category
Natural ingredients keep gaining popularity
Conditioners and treatments may lose if shampoos incorporate extra properties that accomplish the same thing

COMPETITIVE LANDSCAPE

L’Oréal España
Private label fighting to compete

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Experiencing limiting sales
Beauty within
Others gaining momentum
Tailored cosmetics concentrating new product developments
Millennials and centennials concentrating interest

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources