An improving economy, as well as stable prices, will boost demand for hair care over the forecast period, particularly for higher quality and premium products, as the poor economy and high price increases seen over the review period led consumers to choose cheaper but poorer quality products. Strong growth in Nigeria's younger and urban population will also drive hair care product sales.
Conditioners and treatments are expected to continue to drive value growth over the forecast period. With an improved economy, many consumers will return to better quality products for treating hair rather than seeking cheaper products, which often include counterfeits.
Perms and relaxants have become a mature landscape, having reached widespread penetration. As such, it is set to see the slowest growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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