Hair care is expected to see only modest growth in constant value terms (2022 prices) during the forecast period, with salon professional care hair leading the way. With a wider availability of salon professional hair care brands being made available through e-commerce, consumers will have access to a wider range of higher quality options, which are not typically available through modern grocery channels.
As in other categories, hair care is predicted to become increasingly affected by the ongoing shift in favour of “clean label” products, which use as few ingredients as possible and are kind to themselves and the environment. This will favour brands offering natural, vegan or organic products or environmentally-friendly and cruelty-free production methods.
While some new players may attempt to challenge the position of established companies/brands within the e-commerce space, the latter enjoy a high degree of consumer recognition in bricks-and-mortar outlets. Physical retail stores features a variety of multinational brands, such as The Procter & Gamble Co’s Head & Shoulders, alongside domestic offerings like Henkel Norden’s Barnängen.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hair Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!