Hair Care in Sweden

May 2023
USD 1,195
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Hair Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hair Care in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hair Care in Sweden?
  • Which are the leading brands in Sweden?
  • How are products distributed in Sweden?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Hair Care in Sweden - Category analysis


High degree of saturation limits opportunities for value growth
Salon brands benefit from home influence trends, as well as growing online presence
“Clean” formulations will find their niche in a mature market
Trend towards commoditisation will place downward pressure on value sales
Continued shift in favour of “clean labels”
New entrants will turn to e-commerce to circumnavigate strength of established players in store-based retailing
Table 1 Sales of Hair Care by Category: Value 2017-2022
Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 6 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 7 LBN Brand Shares of Colourants: % Value 2019-2022
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 9 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 11 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
The following categories and subcategories are included:

Hair Care

  • 2-in-1 Products
  • Colourants
  • Conditioners and Treatments
  • Hair Loss Treatments
  • Perms and Relaxants
  • Salon Professional Hair Care
    • Medicated Shampoos
    • Standard Shampoos
  • Styling Agents

Hair Care

This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Hair Care research and analysis database.


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