Competitive Landscape
The Procter & Gamble Co and Unilever Levant Co Sustain Lead through Innovation and Distribution
The hair care landscape in Lebanon in 2025 remains moderately concentrated, with the top three manufacturers collectively holding a significant majority of the retail sales value. The Procter & Gamble Co leads with a 22% share, closely followed by Unilever Levant Co (Lever Fattal Sal) with 19%, and L'Oréal Liban Sal holding 17%.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Lebanon?
- Which are the leading brands in Lebanon?
- How are products distributed in Lebanon?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Lebanon - Category analysis
Key Data Insights
Hair Care Summary
Digital Innovation and Lifestyle Shifts Drive Hair Care Value Growth
Shampoos Leads in Value While Perms and Relaxants Lead in Growth
Potion Kitchen and Feel22 Spearhead Clean, Digital Hair Care Transformation
Local Brands and Digital Tools Transform Consumer Preferences
Styling Agents Leads Value Growth
The Procter & Gamble Co and Unilever Levant Co Sustain Lead through Innovation and Distribution
Small Local Grocers Maintain Dominance as E-Commerce Surges
Beauty and Personal Care in Lebanon - Industry Overview
2025 Developments
Key Data Insights
Lebanese Consumers Embrace Digital and Science-Backed Products Amid Economic Volatility
Colour Cosmetics and Hair Care Lead in Value
Skin Society’S Wellness Hub Exemplifies Lifestyle Driven Beauty Reshaping Premium Care
Consumers Drive Growth with Local Pride and Evolving Preferences
Innovation and Sustainability Shape Consumer Expectations and Product Development
Local Brands and E-Commerce Unlock New Growth Avenues Amid Evolving Retail Landscape
Global Players Consolidate Market Lead
Small Local Grocers and Supermarkets Lead While E-Commerce Surges in Retail Value
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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