Executive Summary

Jun 2019
PROSPECTS
Salon professional hair care continues to grow

Hairdressers’ and beauty salons number around 35,000 establishments in Colombia. The great majority are small independent businesses located in residential areas.

Strong pressure on mainstream shampoo brands

The exceptional performance of discounters, which offer low prices with a constant renewal of stock, and membership clubs, with family-size formats, represent a significant threat to sales of established retailers. To maintain their shares, conventional supermarkets and hypermarkets have responded with aggressive pricing policies.

Health and wellness trend impacts hair care

Similarly to other beauty and personal care categories, the health and wellness trend is having a significant impact on hair care. Consumers are becoming more concerned about their hair health, and are demanding products to address specific concerns, such as moisturising, damage repair, colour protection of dyed hair, hair regrowth/hair loss prevention and scalp treatments.

COMPETITIVE LANDSCAPE
Unilever Andina Colombia SA ranks first in hair care 2018

With the purchasing of Quala SA’s beauty and personal care portfolio in 2017, Unilever reinforced its presence in the mass segment, achieving hair care category leadership. Through its brands Sunsilk, TRESemmé, Dove, Clear and Sedal, the company leads sales of shampoo.

Procter & Gamble de Colombia SA placed second in hair care

Procter & Gamble’s second place position can be attributed to its strong presence in key hair care categories. Its Head & Shoulders, Pantene and Herbal Essences brands are present in shampoos, conditioners, 2-in-1 products and styling agents.

Hair care sees fierce competition

Between them, Unilever Andina Colombia SA, Procter & Gamble de Colombia SA, Henkel Colombiana SA and L’Oréal PROBECOL SA dominated value sales of hair care in 2018. Henkel holds third place through its top-ranking Schwarzkopf Palette in colourants, its successful Syoss and Konzil brands in shampoos and conditioners, and Schwarzkopf Igora in salon professional hair car.

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Hair Care in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Colombia?
  • What are the major brands in Colombia?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Colombia - Category analysis

HEADLINES

PROSPECTS

Salon professional hair care continues to grow
Strong pressure on mainstream shampoo brands
Health and wellness trend impacts hair care

COMPETITIVE LANDSCAPE

Unilever Andina Colombia SA ranks first in hair care 2018
Procter & Gamble de Colombia SA placed second in hair care
Hair care sees fierce competition

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in 2018
Retailers launch new private label beauty and personal care products
Demand for natural products increases across all categories
100% Colombian, 100% vegan offering
A positive performance is expected over the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources