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Country Report

Hair Care in

Hair Care in the US

24 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The natural hair movement emphasises styling, treatment, moisturising and repair

One of the key trends within hair care in the US is the natural hair movement, which encourages women of African ancestry to keep their natural textured hair. Manufacturers of natural hair care brands are therefore commonly incorporating ingredients that are traditionally known to maintain natural hair styles, such as olive oil, argan oil, shea butter and coconut oil.

Multicultural hair care brands attract natural hair and clean beauty consumers

Although multicultural hair care is not new in the US, it shifted in recent years from being a niche, distinct aisle in stores to becoming a mainstream part of hair care through an emphasis on natural ingredients and its adoption by a wider group of people. Brands whose original purpose was maintaining natural hair styles are now being used by consumers who have gravitated towards the origin-specific ingredients and free-from formulations commonly found in natural hair care brands.

Styling agents continues to struggle in the US

Styling agents declined for the second year in a row in current value terms in 2017. One reason for this was changing consumer preferences.

COMPETITIVE LANDSCAPE

Henkel acquires Zotos International to strengthen its professional segment

In 2017, Henkel acquired Zotos International, the North American professional hair business of Shiseido, for USD485 million. The acquisition follows Henkel’s strategy of strengthening its professional business in the US through professional-positioned brands, such as Joico, Zotos Professional, Bain de Terra and Senscience.

Unilever’s acquisition highlights the move towards multicultural beauty

In 2017, Unilever Group purchased Sundial Brands, which owns the Shea Moisture, Nubian Heritage, Madam C.J.

Target expands its range

Mass merchandiser Target added a salon-developed line for textured hair, called The Doux. Developed by celebrity stylist May Smith, the line features five items in stores and four items online, as part of a specific Target strategy to drive its online business and online-exclusive products.

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Hair Care Market Sample Report Hair Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hair Care in USA?
What are the major brands in USA?
Which types of styling agents are most common?
How are shampoos versus 2-in-1 products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Hair Care in the US - Category analysis

HEADLINES

PROSPECTS

The natural hair movement emphasises styling, treatment, moisturising and repair

Multicultural hair care brands attract natural hair and clean beauty consumers

Styling agents continues to struggle in the US

COMPETITIVE LANDSCAPE

Henkel acquires Zotos International to strengthen its professional segment

Unilever’s acquisition highlights the move towards multicultural beauty

Target expands its range

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 6 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 7 LBN Brand Shares of Colourants: % Value 2014-2017
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 9 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 11 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

The concept of natural taps into different areas, lacking a standard definition

Established brands invest in emerging, indie and niche products

Trending ingredients heavily feature in new launches across categories

Millennials’ purchasing power increases, driving trends

Internet retailing grows in significance

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Hair Care in the US

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Executive Summary

New Report Guarantee

PROSPECTS

The natural hair movement emphasises styling, treatment, moisturising and repair

Multicultural hair care brands attract natural hair and clean beauty consumers

Styling agents continues to struggle in the US

COMPETITIVE LANDSCAPE

Henkel acquires Zotos International to strengthen its professional segment

Unilever’s acquisition highlights the move towards multicultural beauty

Target expands its range

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hair Care in the US - Category analysis

HEADLINES

PROSPECTS

The natural hair movement emphasises styling, treatment, moisturising and repair

Multicultural hair care brands attract natural hair and clean beauty consumers

Styling agents continues to struggle in the US

COMPETITIVE LANDSCAPE

Henkel acquires Zotos International to strengthen its professional segment

Unilever’s acquisition highlights the move towards multicultural beauty

Target expands its range

CATEGORY DATA

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

The concept of natural taps into different areas, lacking a standard definition

Established brands invest in emerging, indie and niche products

Trending ingredients heavily feature in new launches across categories

Millennials’ purchasing power increases, driving trends

Internet retailing grows in significance

MARKET DATA

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