Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Hair Care in

Hair Care in the US

Apr 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Customised hair care flourishes as consumers seek personalised hair care advice

Store closures and a growing laundry list of “clean” and “’no-no” ingredients made it difficult for the average hair care consumer to pinpoint a product online that is just right for them. While in previous years, consumers could flag down one of the many beauty consultants in department stores or beauty specialist retailers, in 2020 it looked as if it was becoming a solo task.

Salon closures boost DIY and at-home treatments

Prior to 2020, colourants recorded declines for over a decade before registering marginal growth in 2019 (in constant terms). In 2020, the category witnessed historic performance stemming from trends of self-care and experimentation.

Clean beauty enters the salon space

Salon professional brands have historically leveraged their experience and expertise when formulating their products and gaining consumer trust. However, as consumers gain more access to increased research and question the efficacy of ingredients and alignment with clean beauty standards, salon professional brands have been slow to respond.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Hair Care Market Sample Report Hair Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hair Care in USA?
What are the major brands in USA?
Which types of styling agents are most common?
How are shampoos versus 2-in-1 products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Hair Care in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Customised hair care flourishes as consumers seek personalised hair care advice

Salon closures boost DIY and at-home treatments

Clean beauty enters the salon space

RECOVERY AND OPPORTUNITIES

Continued development and incorporation of beauty tech needed to tap into e-commerce potential

Efficacy to determine standout brands amid increasingly fragmented market

Consumers demand action-driven support and inclusivity

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2015-2020
Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 6 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 7 LBN Brand Shares of Colourants: % Value 2017-2020
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 9 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 11 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Hair Care in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Customised hair care flourishes as consumers seek personalised hair care advice

Salon closures boost DIY and at-home treatments

Clean beauty enters the salon space

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hair Care in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Customised hair care flourishes as consumers seek personalised hair care advice

Salon closures boost DIY and at-home treatments

Clean beauty enters the salon space

RECOVERY AND OPPORTUNITIES

Continued development and incorporation of beauty tech needed to tap into e-commerce potential

Efficacy to determine standout brands amid increasingly fragmented market

Consumers demand action-driven support and inclusivity

CATEGORY DATA

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports