Although over half of respondents representative of the US population reported having a hair texture other than “straight”, historically, this has been a neglected topic in the hair care space (Euromonitor Voice of the Consumer: Beauty Survey, fielded June to July 2022). As consumers look to embrace individuality, they gravitate towards products that fit their unique hair needs, rather than adhering to a beauty standard.
Continuing to benefit from salon reopenings and an omnichannel presence, salon professional hair products continued to record dynamic growth in 2022. Brands such as Aveda, Redken and Olaplex rolled out products that demonstrated salon professional’s ability to address premium topics, like hair bond protection and skinified formulations.
Consumers continue to be aware of their impact on the environment and activities they can partake in to limit their carbon footprint. This extends to beauty formulation and ingredient sourcing, which US consumers increasingly associate with sustainability.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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