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Learn moreJun 2020
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The natural hair movement made waves in 2019, with California becoming the first state to pass an anti-hair discrimination law, the CROWN (Create a Respectful and Open Workplace for Natural Hair) Act. With New York quickly following its lead, consumers with curly and textured hair found validation in embracing their natural hair styles.
With a regular and carefully researched skin care routine now the norm, hair care is following its lead by framing scalp care as the new skin care. Although hair masks and serums were growing in popularity over the past few years, they mainly focused on deep conditioning and shine.
Shampoos and conditioners continued to record steady current value growth in the US in 2019, supported by brands that emphasise transparency and individualisation. Start-ups such as Prose and Function of Beauty are challenging the notion that an individual’s hair care needs can be addressed by a catch-all product.
Sales of hair care are now expected to decline marginally in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to the 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Many areas of hair care will record a worse performance at constant 2019 prices in 2020 compared to a year earlier. For example, salon professional hair care suffered in Q1 2020 due to salon closures.
Following the poor performance in 2020, hair care growth is expected to start to normalise from 2021. As consumers return to work and begin socialising away-from-home once more, the health and appearance of their hair will become a more pressing concern again.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hair Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hair Care in USA market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.