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Hair Care in the US
April 2021
2020 IMPACT
Customised hair care flourishes as consumers seek personalised hair care advice
Store closures and a growing laundry list of “clean” and “’no-no” ingredients made it difficult for the average hair care consumer to pinpoint a product online that is just right for them. While in previous years, consumers could flag down one of the many beauty consultants in department stores or beauty specialist retailers, in 2020 it looked as if it was becoming a solo task.
Salon closures boost DIY and at-home treatments
Prior to 2020, colourants recorded declines for over a decade before registering marginal growth in 2019 (in constant terms). In 2020, the category witnessed historic performance stemming from trends of self-care and experimentation.
Clean beauty enters the salon space
Salon professional brands have historically leveraged their experience and expertise when formulating their products and gaining consumer trust. However, as consumers gain more access to increased research and question the efficacy of ingredients and alignment with clean beauty standards, salon professional brands have been slow to respond.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in USA report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hair Care in USA?
Which are the leading brands in USA?
How are products distributed in USA?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Hair Care in the US - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Customised hair care flourishes as consumers seek personalised hair care advice
Salon closures boost DIY and at-home treatments
Clean beauty enters the salon space
RECOVERY AND OPPORTUNITIES
Continued development and incorporation of beauty tech needed to tap into e-commerce potential
Efficacy to determine standout brands amid increasingly fragmented market
Consumers demand action-driven support and inclusivity
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2015-2020Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020Table 4 NBO Company Shares of Hair Care: % Value 2016-2020Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020Table 6 LBN Brand Shares of Hair Care: % Value 2017-2020Table 7 LBN Brand Shares of Colourants: % Value 2017-2020Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020Table 9 LBN Brand Shares of Styling Agents: % Value 2017-2020Table 10 LBN Brand Shares of Premium Hair Care: % Value 2017-2020Table 11 Forecast Sales of Hair Care by Category: Value 2020-2025Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
Beauty and Personal Care in the US - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Hair Care
2-in-1 Products
Colourants
Conditioners and Treatments
Hair Loss Treatments
Perms and Relaxants
Salon Professional Hair Care
Medicated Shampoos
Standard Shampoos
Styling Agents
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Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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