The ongoing pressure on consumers’ purchasing power, combined with sharply rising prices, especially in 2023, is expected to have a negative impact on hair care sales in the short term. Consumers are likely to be cautious with their spending, buying hair care less often and using a smaller amount less frequently.
After an impressive showing in 2020, colourants experienced a downward trend in both 2021 and 2022, and it is expected to record a decline in value sales growth (at constant 2022 prices), albeit slowing, over the entire forecast period. This can be attributed to two main factors: the increasing preference for natural products, which favours hair treatments like conditioners over colourants, and competition from hair care salons, particularly in the latter part of the forecast period.
Innovation and health and wellness are expected to be closely linked in hair care during the forecast period. The demand for shampoo bars and dry shampoo is likely to continue to grow, with new product launches and increased retail availability contributing to this trend.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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