Competitive Landscape
L’Oréal Belgilux Sa and Henkel Belgium Nv Strengthen Leadership through Broad Portfolios and Innovation
Hair care in Belgium in 2025 remained moderately concentrated, with leading manufacturers holding significant shares. L’Oréal Belgilux SA retains a commanding lead with a value share of 38%, reflecting its extensive product range spanning premium and mass segments as well as salon professional hair care.
Cerave’S Scalp-Focused Launch Fuels Competitive Opportunities
Emerging trends in 2025 highlight the growing importance of sustainability and scalp health in driving innovation and competitive differentiation. Cerave, a mass dermocosmetics brand known for skin care, has successfully expanded into hair care in Belgium with the launch of its first hair and scalp range.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Belgium?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Belgium - Category analysis
Key Data Insights
Steady Value Growth Driven by Premiumisation and Innovation Amid Mature Volume
Steady Value Growth Driven by Premiumisation and Innovation Amid Mature Volume
Shampoos Leads Value Sales, While Conditioners and Treatments Experience Growth, Driven by Skinification Trend
Brands Capitalise on Sustainability and Lifestyle Trends to Engage Younger Demographics
Premium Products and Sophisticated Demand Expected to Underpin Steady Growth
Shampoos Set to Remain the Largest, While Conditioners and Treatments Remain the Best Performing
Brands Anticipated to Integrate Sustainability and Scalp Health to Capture Discerning Consumers
L’Oréal Belgilux Sa and Henkel Belgium Nv Strengthen Leadership through Broad Portfolios and Innovation
Cerave’S Scalp-Focused Launch Fuels Competitive Opportunities
Supermarkets Retains Dominance through Strong Promotional Activities and Wide Product Ranges
E-Commerce Platforms Expand Reach with Convenience and Tailored Offerings
Beauty and Personal Care in Belgium - Industry Overview
Premium Dermocosmetics and Mass Brands Drive Value Growth Amid Stable Economic Conditions
Key Data Insights
Premium Dermocosmetics and Mass Brands Drive Value Growth Amid Stable Economic Conditions
Skin Care Leads Value Sales, Driven by Innovation in Dermocosmetics
L’Oréal’S Ai-Powered Assistant Accelerates Personalised Beauty Adoption in Belgium
Consumers’ Increased Confidence in Spending Expected to Drive Steady Value Growth
Skin Care Set to Solidify Leadership, While Colour Cosmetics Lead Growth Momentum
Personalisation and Sustainability Anticipated to Reshape Consumer Choices
Leading Manufacturers Maintain Stronghold, While Emerging Companies Gain Ground
Innovative Launches and Evolving Consumer Trends Create Growth Opportunities
Supermarkets and Health and Beauty Specialists Lead Growth through Promotion and Assortment
Sephora’S Market Entry Set to Accelerate Personalisation in Beauty Retail
Retail E-Commerce Gains Share with Digital Platforms and Social Media Influence
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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