Over the forecast period, hair care is anticipated to post moderately positive growth overall in terms of current value sales growth. Volume growth continue to be slightly negative until 2024.
Despite facing potential negative growth in 2023 as a result of economic hardship, salon professional hair care products are forecast to achieve the highest growth rates over the entire forecast period. From 2024 onwards, growth rates are expected to recover as consumer interest in high-quality products increases, and the product selection in this area becomes more diverse.
Perms and relaxants is predicted to maintain its status as a declining segment throughout the forecast period in both volume and current value terms. Its products, often perceived as damaging to hair, have seen a significant decrease in demand, particularly among younger consumers who are increasingly opting for more natural, less harmful hair care solutions.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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