Executive Summary

Jun 2019
PROSPECTS
Growing demand for natural beauty products influences hair care in Australia

Trends in hair care are often aligned with those in skin care and bath and shower, with products in demand including those that offer natural ingredients. Consumers are becoming more concerned about hair and scalp health and are more frequently looking for products to address specific concerns, while avoiding hair products that contain harsh chemicals, to the detriment of volume sales of perms and relaxants.

Hair care set to see slower volume growth over the forecast period

Hair care products continue to be perceived as everyday items. While hair care value sales are significant within overall beauty and personal care in Australia, consumers remain more inclined to spend on skin care and colour cosmetics, thereby limiting hair care’s potential for growth.

COMPETITIVE LANDSCAPE
L’Oréal Australia continues to lead in hair care

L’Oréal Australia Pty Ltd retained its leading position in hair care in 2018 due to its strong brand portfolio which includes shampoos, colourants and conditioners and is also very well positioned in salon professional hair care. The company benefits from strong investment in new product innovations.

Procter & Gamble rises to second place in hair care

In 2018, Procter & Gamble Australia Pty Ltd achieved value sales growth in hair care and increased its value share with the result that it took second place from Unilever Australia Ltd. Its well-known brands, including Pantene, which is the leading hair care brand, Head & Shoulders and Clairol Herbal Essences, all performed well in 2018.

Innovative and ethical products are launched in Australia

While many hair care products are perceived by consumers as everyday items, this does not stop manufacturers from innovating and marketing new products on platforms such as Instagram to hair care enthusiasts. In October 2018, the Kristin Ess hair care range was launched in Priceline stores in Australia, including innovative products such as Rose Gold Temporary Tint Spray and Soft Shine Beach Wave Spray.

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Hair Care in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Australia?
  • What are the major brands in Australia?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Australia - Category analysis

HEADLINES

PROSPECTS

Growing demand for natural beauty products influences hair care in Australia
Hair care set to see slower volume growth over the forecast period

COMPETITIVE LANDSCAPE

L’Oréal Australia continues to lead in hair care
Procter & Gamble rises to second place in hair care
Innovative and ethical products are launched in Australia

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a stronger performance in 2018
Experiential beauty and personal care retail is a key trend
Australian beauty and personal care is attractive to international industry players
A-beauty and health-aligned products support growth
Beauty and personal care is expected to see moderate growth

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources