The skinification trend in Australian hair care is projected to influence the further development of the category over the forecast period. Local consumers are increasingly searching for specific hair care solutions to address various conditions and view scalp care as an extension of skin care.
As in most beauty and personal care categories, sustainability is predicted to continue to influence hair care’s development in Australia over the forecast period. Although significant progress has already been made by moving into solid and concentrated products that limit the use of plastic packaging and water, there are great opportunities for innovation across hair care that offer better ingredients and products for the planet.
Continuing to benefit from the reopening of hair salons, a stronger e-commerce presence and the expansion of direct-to-consumer distribution from players traditionally competing in B2B, salon professional hair care is expected to record a particularly dynamic performance over the forecast period. Players such as AMR Hair & Beauty and Oz Hair & Beauty have continued to increase the availability of salon professional hair care in their outlets.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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