With Australians working from home and overall spending more time at home due to movement restrictions, there was a surge in demand for self-care and pampering products in 2020, which included hair care products. In particular, conditioners and treatments as well as shampoos experienced intensifying demand in 2020.
Many hair salons were impacted by restrictions requiring temporary closures in 2020. As a result, salon owners invested significantly in their e-commerce platforms in 2020 in order to increase revenue from retailing of hair products while revenue from services fell.
Companies continued to innovate and respond to higher demand for cleaner and fewer harsh chemicals in hair care products in 2020. In this regard, leading brand Pantene launched a new micellar series, with 0% silicone, including the first ever micellar series conditioner featuring ingredients such as aloe vera, and the first ever rosewater shampoo and conditioner.
Following the surging growth under lockdown, demand for hair care is set to normalise in the beginning of the forecast period. Demand for products such as colourants for home use is likely to tail off as salons reopen.
Booming consumer demand for cleaner offerings with less use of harsh chemicals in the formulation of hair products will continue to influence the development of hair care over the forecast period. Australian consumers are becoming more aware and educated on the impact of chemicals on their overall hair and are expected to continue turning towards more natural offerings.
Sustainability and the use of less plastic in packaging of hair care is anticipated to become a key focus area in the forecast period. Concerns about the impact of plastic waste on the environment are becoming increasingly pronounced among Australian consumers in the overall beauty and personal care industry, encouraging a number of hair care products to move towards sustainable packaging options.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Hair Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Hair Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page