Over the forecast period, hair care sales through small local grocers are expected to experience poor performance due to the fact that Precios Cuidados is only available for modern grocery retailers. With inflation and low purchasing power continuing to be key concerns in the short term, brands included in Precios Cuidados will likely continue gaining ground, driving sales in chained supermarkets, hypermarkets, as well as e-commerce channels.
Salon professional hair care is anticipated to register strong rises over the forecast period. In recent years, purchasing salon professional products has become increasingly common, driven by e-commerce channels offering discounts and promotions tailored specifically for the online world.
Hair care in Argentina is characterised by fierce competition, with L'Oréal leading overall in 2022, followed closely by L'Oréal and Procter & Gamble. The two top players are separated by less than a percentage point.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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