Sales of hair care are expected to show moderate growth rates in the forecast period. This is because sales of colourants are expected to remain rather sluggish.
Standard shampoos and conditioners and treatments are set to see fairly stable volumes during the forecast period, as these categories have reached maturity. Standard shampoos and conditioners and treatments are comprised of products that are considered essential for beauty and personal hygiene.
Hair care will remain a category in which Italian consumers pay a high level of attention to natural products, together with skin care and baby and child-specific products. Consumers will continue to expect a high percentage of natural or organic ingredients and for products to be free from ingredients that are considered to be unsafe, like sulphate, parabens and silicon.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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