Executive Summary

Jun 2019
PROSPECTS
Shampoo sales represent hair care’s silver lining

Symptomatic of a struggling product category, even in the parapharmacy distribution channel where most beauty care categories registered positive sales in 2018, hair care sales declined both in value and volume. However, some positive news came from the shampoo product range.

Demand for natural products boosts category

In recent years, hair care has not been able to replicate the dynamism seen within some other beauty and personal care categories, such as skin care and make-up. Yet, as consumer concern for healthier product formulation has grown, hair care manufacturers are now answering this expectation by taking an innovative approach to formulation, thereby positively impacting product positioning.

Emergence of a new approach: treating hair like skin

In 2018, the majority of categories in hair care continued to decline, with severe setbacks for hair styling products, perms and relaxants as well as hair colour specialties. Whilst in decline, the category seemed to start a recovery, thanks to innovations, particularly within masks.

COMPETITIVE LANDSCAPE
The race to healthier product formulation is on

Manufacturers are opting for more natural ingredients in product formulation. Unilever’s Timotei has reviewed its product formulas and scents to remove dye, silicone, and sulphate with the objective to remove the unnecessary in accordance with consumer expectations whilst maintaining products’ efficiency and sensoriality.

Old and new actors playing the hair care game

Whilst Le Petit Marseillais announced a significant increase in investment dedicated to hair care in 2019, the landscape is seeing the arrival of both old players and newcomers. Procter & Gamble-owned Herbal Essences has returned to the French market with a new range called Pure: Renew, composed of six duos of shampoos and conditioners free of parabens, silicone and artificial colourants to give life to dull hair.

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Hair Care in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in France?
  • What are the major brands in France?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in France - Category analysis

HEADLINES

PROSPECTS

Shampoo sales represent hair care’s silver lining
Demand for natural products boosts category
Emergence of a new approach: treating hair like skin

COMPETITIVE LANDSCAPE

The race to healthier product formulation is on
Old and new actors playing the hair care game

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in France - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care grows in 2018
Oral care is the most dynamic sales performer in 2018
Brands and distribution channels try to adjust to the changing industry landscape
Demand for natural products drives innovation
Beauty and personal care sales predicted to grow despite remaining challenges

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources