While hair care resisted the impact of the pandemic during 2020, with a modest increase in retail constant value sales (2021 prices), the headline figure masked starkly contrasting trends across different categories. Retail constant value sales of salon professional hair care and colourants soared due to the closure of hair salons for a significant portion of the year.
Organic is a real growth engine in hair care because French consumers increasingly expect transparency in formulas, clean formulas and more sustainable packaging Moreover, the organic trend is spreading from shampoo to other products, such as colourants. Pétrole Hahn launched the first organic hair range for men in 2020.
The popularity of solid shampoos continues to increase. The category remains marginal, dominated by start-ups with a focus on natural and organic ingredients.
Salon professional hair care will be the top performer in hair care during the forecast period. Alongside the traditional leaders in this segment, such as Kerastase, L’Oréal Professionnel, Schwarzkopf Professional and Wella Professional, a growing number of small natural and/or organic brands are entering the market.
As local consumers, particularly younger ones, increasingly focus on sustainability, refillable packaging will gradually percolate into the mainstream in hair care. Léa Nature has started the shift towards refillable packaging with a shower gel and shampoo bar.
Modern grocery retailers dominate distribution in hair care, but they steadily lost share of the course of the review period, with the pandemic serving to accelerate this trend. In an effort to arrest this decline, they are seeking to stock more premium brands.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Hair Care research and analysis database.
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