Hair is an important beauty attribute for French women, with a trend is to pamper the hair and scalp as one would take care of one’s face. For example, probiotics, prebiotics, and hyaluronic acid are becoming increasingly cited in high-end hair care.
Online sales become a strong trend in the premium hair care universe during the era of COVID-19, and this trend has continued in the category to a degree. This demonstrates the ongoing interest of Millennials – for both professional standard hair care and the e-commerce channel.
Faced with the distrust of consumers who seek sincerity and transparency on the part of brands, players following “green” trends must redouble their efforts to prove that they are not “greenwashing”, aka using an “eco-responsible” marketing technique without complete authenticity. Certifications given by an independent organisation also provide a guarantee of quality, and organic beauty and personal care is a significant market in France.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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