E-commerce will take further retail value share in hair care over the forecast period, albeit from a small base. As consumers become more comfortable with online shopping in Uruguay, more brands will use this channel to promote and sell hair care products.
In 2023, the main players in hair care are expected to try to gain retail share through aggressive pricing strategies and promotions. Even before the outbreak of COVID-19 sales of hair care products were under pressure, but the future appears somewhat brighter for the category as Uruguay slowly recovers from the impact on COVID-19.
The largest hair care categories have witnessed premiumization in recent years as a significant percentage of Uruguayan consumers are willing to pay more for a higher quality product. In standard shampoo, L'Oréal, Unilever and The Procter & Gamble Co, have been developing products aimed at a slightly more affluent target audience.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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