Competitive Landscape
Leading Manufacturers Maintain Stable Shares Amid Incremental Competition Shifts
Hair care in Norway remains moderately concentrated with a handful of key manufacturers holding significant shares. L’Oréal Norge AS led the market with a retail value share of 20% in 2025, seeing only minor fluctuations over the review period.
Expanding Omnichannel Presence and Premium Treatments Create Growth Opportunities
The expansion of salon professional hair care into mainstream retail and e-commerce channels is a significant driver of category growth and competitive dynamics. Brands traditionally confined to salons, including Wella Norge and L’Oréal’s professional division, along with premium treatment-led brands such as ByWe, benefit from enhanced accessibility and omnichannel availability.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Norway - Category analysis
Key Data Insights
Norwegian Consumers Drive Premium Growth with Treatment-Led Routines
Norwegian Consumers Drive Premium Growth with Treatment-Led Routines
Salon Professional Hair Care Expands Mainstream Reach with Omnichannel Presence
Olaplex Leverages Digital Trends to Broaden Treatment-Led Hair Care Adoption
Norwegian Consumers to Embrace Premium Treatment Routines, Driving Value Growth
Salon Professional Hair Care to Continue Expanding with Broad Retail and E-Commerce Reach
Ingredient Innovation and Digital Engagement to Reshape Brand Strategies and Consumer Experience
Leading Manufacturers Maintain Stable Shares Amid Incremental Competition Shifts
Expanding Omnichannel Presence and Premium Treatments Create Growth Opportunities
Beauty Specialists and E-Commerce Gaining Share
Retail E-Commerce Expands with Broad Product Range and Digital Discovery Driving Growth
Normal’S Price-Led Strategy and Professional Brands Drive Retail Innovation and Growth
Beauty and Personal Care in Norway - Industry Overview
Norwegian Consumers Drive Premium Growth Amid Steady Economic Conditions
Key Data Insights
Norwegian Consumers Drive Premium Growth Amid Steady Economic Conditions
Sales in Biggest Category Skin Care Driven by Ingredient-Led and Wellness Trends
Brands Leverage Lifestyle and Digital Engagement to Capture Consumer Loyalty
Norwegian Consumers to Drive Premium and Pharmacy Growth through Value-Focused Choices
Skin Care Will Continue to Be the Leading Category in Value Terms
Brands to Leverage Omnichannel and Influencer Strategies to Capture Evolving Consumer Loyalty
L’Oréal and Orkla Strengthen Their Positions through Broad Portfolios and Innovation
Sustainability and Omnichannel Strategies Strengthen Brand Loyalty
Fragmentation and Innovation Drive Competitive Dynamics and Growth Opportunities
Specialist Sustain Their Dominance Amid Shifting Shares
Retail E-Commerce Continues Growing, Driven by Its Convenience and Omnichannel Operations
Discounters and Omnichannel Specialists Reshaping Retail Landscape in 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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