Hair care is, similar to most beauty and personal care categories, expected to see more modest sales development over the forecast period. This is primarily a result of stabilisation following the boom in growth recorded during the pandemic.
As in other beauty and personal care categories, low-cost retailers, primarily the Normal chain, are set to drive price competition and undermine retail value sales. Normal is one of the most successful store concepts across industries in Norway, with a focus on well-known brands like Ajax (cleaning products), Gillette (men’s grooming), L’Oréal (hair care) and Maybelline (colour cosmetics).
The rising demand for hair care products with natural or a limited amount of ingredients is set to remain the main driver of value sales over the forecast period. In addition, hair treatment/leave-in products, such as those that are marketed as “oil-infused leave-in concentrate,” “restructuring conditioner,” “regenerating hair care mask,” “repair mask,” “intense moisture mask,” and similar, are predicted to continue to gain popularity.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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