In 2022, brands continued to engage in social issues, with Dove leading the way with its #KeepTheGrey social media campaign to support women aging on their own terms. The campaign also included a donation to Catalyst, a non-profit organisation focused on inclusive workplaces for women.
The trend of the "skinification" of hair care is projected to impact the industry in the forecast period. Consumers are now looking for specific hair care solutions to address various conditions and viewing scalp care as an extension of skin care.
The trend of consumers washing their hair less frequently is expected to continue over the forecast period. This trend was in play before the pandemic but gained momentum during the pandemic, as consumers were more homebound and washed their hair less frequently.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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