Competitive Landscape
L'oréal and Procter & Gamble Remain Leaders through Innovation and Distribution
The hair care landscape in Canada remained concentrated in 50%, with L'Oréal Canada Inc solidifying its market leadership with a 31% share of retail value sales, with a steady increase from 28% in 2020. Procter & Gamble Inc, the second largest player, held a 19% share in 2025, maintaining a relatively stable position despite minor fluctuations over the previous years.
Innovative Premiumisation and Consumer Trends Open Growth Avenues for Brands
The competitive dynamics in 2025 highlight significant product innovation and consumer trends shaping hair care in Canada. The survey data emphasises the rising consumer preference for premium products, serums, and treatments that offer targeted benefits, such as damage repair and longevity, challenging traditional mass-market offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Canada - Category analysis
Key Data Insights
Hair Care Summary
Steady Value Growth Is Driven by Premium as Well as Mass Products
Salon Professional Hair Care Remains Significant Value Size Category
Dove and Omez Beauty Exemplify Science and Inclusivity Driving Hair Care Evolution
Immigration and Premiumisation Fuel Ongoing Growth in Hair Care Value
Salon Professional Hair Care Will Remain Significant in Value, Thanks to Science-Backed Innovation
Skinification and Sustainability Trends Reshape Consumer Preferences and Retail Strategies
L'oréal and Procter & Gamble Remain Leaders through Innovation and Distribution
Innovative Premiumisation and Consumer Trends Open Growth Avenues for Brands
Pharmacies and Hair Salons Lead in Retail Channels
Online Retail Growth Creates Increasing Need for Omnichannel Strategies
Beauty and Personal Care in Canada - Industry Overview
2025 Developments
Key Data Insights
Clean and Lifestyle Driven Choices Shape Beauty Demand
Premium and Mass Balance as Consumers Prioritise Value and Quality
Dove's Intensive Repair Collection Exemplifies Longevity Trend Impact
Mass Scale and Fragrance Momentum Lead Beauty and Personal Care Growth
Amazon and Sephora Lead Omnichannel Shift in Beauty and Personal Care
Clean Beauty and Mindful Spending Redefine Consumer Preferences and Product Innovation
L’Oréal and Procter & Gamble Hold Leadership through Broad Portfolios and Strategic Positioning
Kenvue Deal Unlikely to Disrupt Beauty and Personal Care Dynamics
Mass Brands Differentiate through Affordability and Science-Led Claims
Pharmacies and E-Commerce Lead Retail Sales as Consumer Preferences Evolve
Continued Growth of Retail E-Commerce Directs Distribution and Consumer Engagement
Subscription Models and Direct-To-Consumer Brands Gain Momentum in Online Retail
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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