Executive Summary

Jun 2019
PROSPECTS
Hair care is expected to post slow value growth over the forecast period

Hair care is projected to experience solid but slow growth in current value terms over the forecast period, reflecting the category’s high level of maturity. Potential growth will also be limited by the category’s reliance on promotions, as mass players compete for brand share by using discounts to appeal to value-conscious consumers.

Distribution is fragmented

In line with the demand for budget-friendly hair care products, drugstores/parapharmacies, hypermarkets and supermarkets will remain the leading distribution channels in hair care in value terms. Consumers continue to rely on these channels due to their convenient locations, frequent price promotions and selections of popular brands.

Colourants, styling agents and 2-in-1 products see robust value gains

During the review period, some hair care categories recorded strong value gains, driven by consumer fashion trends in the case of colourants and styling agents, and by ongoing demand for convenience for 2-in-1 products. Temporary colours trended strongly, with products such as L’Oréal’s Colorista line, launched in 2017, providing women with the opportunity to express their personality and experiment with different looks without committing to a particular hair colour for a lengthy period.

COMPETITIVE LANDSCAPE
L’Oréal Canada and Procter & Gamble continue to lead hair care

L'Oréal Canada was the leading player in hair care in value terms in 2018. The company’s lead can be attributed to its strong presence across categories such as standard shampoos, colourants, conditioners and treatments and salon professional hair care.

Unilever Canada launches the Love Beauty and Planet brand

In 2018, products from Unilever Canada’s first brand launch in 20 years, Love Beauty and Planet, appeared in Canadian retailers. The vegan-friendly Love Beauty and Planet brand features sustainable, ethically-sourced ingredients and recyclable packaging.

Internet retailing is growing, but is not yet a significant channel

Although e-commerce has grown significantly in Canada, it is not yet a significant channel in hair care. Although niche and premium brands have benefited from increased availability through internet retailing, growth has been hampered by the mass availability of hair care products through traditional sales channels, including drugstores, supermarkets and hypermarkets.

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Hair Care in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Canada?
  • What are the major brands in Canada?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Canada - Category analysis

HEADLINES

PROSPECTS

Hair care is expected to post slow value growth over the forecast period
Distribution is fragmented
Colourants, styling agents and 2-in-1 products see robust value gains

COMPETITIVE LANDSCAPE

L’Oréal Canada and Procter & Gamble continue to lead hair care
Unilever Canada launches the Love Beauty and Planet brand
Internet retailing is growing, but is not yet a significant channel

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in 2018
Demand for sustainable and natural products continues to rise
International brand owners remain dominant in beauty and personal care
New product launches leverage consumer trends
A positive performance is expected over the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources