Sales of colourants trended strongly during the lockdowns in 2020 and the first half of 2021 and resulted in many consumers stockpiling these products as they could not visit hair salons and therefore took care of their hair-dyeing needs at home. When hair salons resumed operations in the second half of 2021, sales declined again.
Hair salons were again impacted by lockdowns in the first months of 2021, with several regions including the largest Province of Ontario imposing pandemic-related restrictions. For example, hair salons in Ontario closed from April to July.
L'Oréal Canada Inc was the leading player in hair care in value sales terms in 2021. The company’s lead can be attributed to its strong presence across categories such as standard shampoos, colourants, conditioners and treatments as well as salon professional hair care.
Hair care is projected to experience solid but slow growth in constant retail value terms over the forecast period, reflecting the category’s high level of maturity as well as the continuation of existing trends such as work-from-home in the early forecast period which will reduce usage of hair care products. For example, Canadian technology companies OpenText and Shopify have both announced they will permanently transition operations to enable more employees to work remotely.
Diversity in hair care is a growing opportunity for brands. According to Canada’s federal government’s immigration plan, 1.
Clean beauty is key theme in hair care. Retailers’ e-commerce platforms are including sustainable hair care products in programmes that identify clean beauty and sustainable products for consumers.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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