During the COVID-19 crisis, an increase in online purchasing was observed in all age groups and particularly amongst the elderly, who largely approach non-traditional methods of payment with scepticism. With brand loyalty high in hair care, consumers are generally reluctant to switch brands when they have found ones that work for them – a situation that is conducive to repurchasing via e-commerce.
The sustainability trend will exert a significant influence on the development of the hair care category in the forecast period, as consumers are becoming more aware of environmental issues and the need to develop more sustainable lifestyles and consumption habits. They are paying more attention not only to ingredients, but to packaging as well.
The styling agents category is looking at positive growth in the forecast period. Influenced by social media, consumers are paying more attention to their physical appearance and they now use more products to style their hair.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hair Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!