In the current landscape, chemical hair care products have witnessed a steady decline among the population in Kenya, which is more inclined to natural hair and natural hair products. Many consumers are embracing this trend, especially seeing as manufacturers are also working to create products which meet this demand.
Players have been compelled to become more creative with how they present themselves to potential customers, in order to increase sales in a time of depressed consumer spending power and high competition. Social media and the use of influencers on these platforms, are ways in which brands are attracting the attention of consumers – in a cross-category beauty and personal care trend.
Despite the increasing inflation currently being faced in the country, there is great potential for the growth of premium hair care over the forecast period. Lifestyles in Kenya continue to improve, with growth in urbanisation and a burgeoning middle-class.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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