Competitive Landscape
Leading Manufacturers Sustain Lead Amid Moderate Landscape Concentration Shifts
Hair care in Switzerland in 2025 remained concentrated, with a handful of leading manufacturers commanding significant retail value shares. L’Oréal Suisse SA led decisively with a 30% share, followed by Henkel & Cie AG with 16%.
L’Oréal’S Acquisition of Color Wow Enhances Professional Hair Care Leadership
In 2025, L’Oréal's strategic acquisition of Color Wow, a fast-growing and innovative professional hair care brand, marks a notable development with the potential to reshape the competitive dynamics in Switzerland’s hair care space. Color Wow's strong omnichannel presence, including salons, selective distribution outlets and online platforms, combined with a highly engaged online community, offers L’Oréal an enhanced capability to target premium and professional consumer segments.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Switzerland?
- Which are the leading brands in Switzerland?
- How are products distributed in Switzerland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Switzerland - Category analysis
Key Data Insights
Hair Care Summary
Steady Value Growth Driven by Expanding Routines and Health Focus among Swiss Consumers
Salon Professional Hair Care Gains Traction with Science-Backed Innovation and Premium Positioning
Inclusivity and Diversity Drive Hair Care Innovation
Premium Products and Multi-Step Routines to Drive Steady Growth and Differentiation
Innovative Ingredients and Targeted Solutions to Reshape Consumer Expectations and Product Offerings
Price Competition Challenges Loyalty as Premiumisation and Innovation to Create Opportunities
Leading Manufacturers Sustain Lead Amid Moderate Landscape Concentration Shifts
L’Oréal’S Acquisition of Color Wow Enhances Professional Hair Care Leadership
Supermarkets and Specialists Maintain Leadership Amid Fierce Competition
Beauty and Personal Care in Switzerland - Industry Overview
2025 Developments
Key Data Insights
Swiss Consumers Drive Premium Growth Amid Steady Economic Expansion and a Sustainability Focus
Fragrances Lead through Premiumisation While Sun Care Drives Dynamic Growth
Science-Driven Formulations and Active Ingredients Shift Swiss Skin Care
Swiss Consumers to Drive Growth through Premiumisation and Health Awareness
Brands to Adopt Sustainability and Innovation to Meet Evolving Consumer Demands
Competition and Innovation to Intensify with a Focus on Premium and Natural Offerings
Leading Companies Strengthen Their Positions through Innovation and Strategic Acquisitions
Merger and Acquisition Activity and Innovation Drive Portfolio Expansion and Sustainability Focus
Health and Beauty Specialists Lead with Exclusive Offerings and Expert Advice
Retail E-Commerce Grows by Enhancing Convenience and Assortment
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!