Over the forecast period, hair care will likely post positive, albeit modest, growth. In light of much more wide ranging trends supported by the rise in consumer health awareness and eco-consciousness, the search for products with a natural positioning is expected to continue, with naturalness and clean products becoming increasingly mainstream credentials and not USPs anymore.
Hair loss treatments is expected to be amongst the strongest performing categories over the forecast period due to both an ageing population and rising demand amongst younger consumers. This increase in demand amongst younger generations is being underpinned by both the impact of increasingly stressful lifestyles and a growing emphasis on appearance, itself supported by the increasingly prominent role of social media in consumers’ everyday lives.
Supermarkets will likely remain the most important sales channel for hair care during the forecast period, with this largely being due to the strength of Migros and Coop in Swiss retailing in general. The discounters channel is expected to continue to consolidate its presence in the Swiss retailing landscape at the expense of hypermarkets.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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