Executive Summary

Jun 2019
PROSPECTS
Healthy living trend to impact hair care

As healthy living has become a core lifestyle choice, Swiss consumers’ concerns for their hair have increasingly converged towards hair health. Hair care routines evolved during the review period to include multiple steps and more targeted product formats borrowed from skin care.

Organic and vegan on the rise

The health and wellness trend also supported the growth of natural hair care brands in 2018, with consumer demand for “clean” beauty products increasing. Mainly initiated by small independent brands, large beauty players have launched their own natural ranges.

Hair loss and hair ageing to remain strong themes

Hair loss is likely to remain a key concern in Switzerland, due to an ageing population, but also because younger people are affected by the problem due to increasingly stressful lifestyles. As a result, hair loss treatments is expected to experience a positive performance over the forecast period, with major brands investing in the development of products targeted towards hair loss, whilst new brand entrants are likely to have lucrative opportunities.

COMPETITIVE LANDSCAPE
L’Oréal Suisse leads hair care

L’Oréal Suisse led hair care in Switzerland in value terms in 2018, with its top brands Elsève, Garnier Fructis and L'Oréal Studio Line. A number of innovations supported the company’s growth within hair care, specifically in the natural segment, with L’Oréal Botanéa, a 100% plant-based hair colour, Kérastase’s Aura Botanica (containing 98% natural ingredients) and the L’Oréal Paris Botanicals Fresh Care range, which taps into the premium segment.

Henkel & Cie ranks second in hair care

In 2018, Henkel & Cie continued to rank second in hair care in value terms, due to its strong presence in the mass segment. The company targets value-conscious consumers across several hair care categories, and its brands are widely distributed through different channels.

Grocery retailers dominates distribution

Although internet retailing is gaining popularity within hair care, as in most other beauty and personal care categories, its share of distribution remained low in 2018. Consumers tend to find it more convenient to pick up well-known mass brands in grocery retailers when they do their weekly shopping.

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Hair Care in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Switzerland?
  • What are the major brands in Switzerland?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Switzerland - Category analysis

HEADLINES

PROSPECTS

Healthy living trend to impact hair care
Organic and vegan on the rise
Hair loss and hair ageing to remain strong themes

COMPETITIVE LANDSCAPE

L’Oréal Suisse leads hair care
Henkel & Cie ranks second in hair care
Grocery retailers dominates distribution

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees a positive performance; albeit modest
The focus is on green and “clean” beauty
Multinational operators capitalise on acquisitions
Indie brands challenge established players
Positive outlook for the forecast period, due to economic growth

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources