Competitive Landscape
Leading Manufacturers Adjust Shares Amid Rising Local Competition
Hair care in Ethiopia exhibited moderate concentration in 2025, with the top two manufacturers, Evyap International and The Procter & Gamble, holding significant shares of 12% and 11%, respectively. However, there is a clear downward trend in their shares over the past five years, with Evyap International decreasing from 15% in 2020 and Procter & Gamble from 13% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Ethiopia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Ethiopia?
- Which are the leading brands in Ethiopia?
- How are products distributed in Ethiopia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Ethiopia - Category analysis
Key Data Insights
Local Brands Drive Strong Growth Amid Expanding Consumer Spending
Local Brands Drive Strong Growth Amid Expanding Consumer Spending
Natural Product Innovation and Digital Marketing Fuel Category Evolution
Local Consumers to Embrace Natural Products
Shampoos to Lead Value Driven by Affordability
Leading Manufacturers Adjust Shares Amid Rising Local Competition
Grocery Retailers Maintain Dominance in Hair Care Distribution
Digital Expansion and Multichannel Retail Shape Consumer Access and Choice
Beauty and Personal Care in Ethiopia - Industry Overview
Young Consumers and Social Media Fuel Growth Despite Affordability Challenges
Key Data Insights
Young Consumers and Social Media Fuel Growth Despite Affordability Challenges
Bath and Shower Leads Sales Driven by Affordability and Mass Appeal
Local Brands Embrace Inclusivity and Natural Ingredients
Lifestyle-Driven Beauty Accelerates Premium Product Popularity
Price-Sensitivity and Affordability Pressures to Reshape Growth Trajectory
Bath and Shower Set to Maintain Sales Lead through Affordability
Natural Ingredients and Informal Trade to Shape Future Dynamics
Social Media Set to Drive Beauty and Personal Care
Leading Companies Maintain Positions Amid Gradual Market Share Erosion
Grocery Retailers Maintain Distribution Lead
Retail E-Commerce Expands Niche Opportunities
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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