Competitive Landscape
Unilever Sri Lanka Ltd Strengthens Dominance Amid Rising Competition
The hair care category in Sri Lanka exhibits a highly concentrated market structure in 2025, with Unilever Sri Lanka Ltd commanding an 85% share of retail sales value, reflecting a significant increase from 72% in 2020. This dominant position underscores the company's extensive penetration and strategic alignment with local consumer preferences.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Sri Lanka with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Sri Lanka report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Sri Lanka?
- Which are the leading brands in Sri Lanka?
- How are products distributed in Sri Lanka?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Sri Lanka - Category analysis
Key Data Insights
Hair Care Summary
Value-Led Promotions Sustain Volume Growth Amid Economic Pressure
Conditioners and Treatments Leads Value Growth with Herbal Ingredient Appeal
Brands Embrace Inclusivity and Heritage for Market Relevance
Traditional Ingredients and Tailored Solutions Drive Value Growth
Shampoos Dominance Persists Amid Evolving Consumer Needs
Value-Driven Innovation and Consumer Empowerment Shape Industry Evolution
Unilever Sri Lanka Ltd Strengthens Dominance Amid Rising Competition
Small Local Grocers Maintain Lead While Non-Grocery Retail Grows in Value Share
E-Commerce Complements Offline Retail with Convenience and Targeted Offerings
Beauty and Personal Care in Sri Lanka - Industry Overview
2025 Developments
Key Data Insights
Economic and Consumer Pressures Shape Steady Growth and Cautious Spending
Bath and Shower Leads in Value, with Growing Interest in Tailored and Inclusive Products
Local Brands Lead with Inclusive, Affordable and Multifunctional Innovations
Consumers Prioritise Affordability and Multifunctionality Amid Financial Constraints
Bath and Shower Maintains Leadership While Colour Cosmetics Sees Growth Momentum
Inclusive Innovation and Premium Trust Shape Future Brand Strategies and Growth
Unilever Sri Lanka Ltd and Hemas Holdings Plc Consolidate Leadership Amid Steady Market Concentration
Small Local Grocers Lead Sales While Health and Beauty Specialists Retain Importance
Retail E-Commerce Grows as Consumers Seek Convenience and Variety Online
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!