Hair care will maintain stable growth over the forecast period, in both value and volume terms, and supported by ongoing basic demand. As such, standard shampoo will remain a key category, as it is the most often used by consumers in the country.
Styling agents performs quite well in Guatemala, with industry players commenting on how styling agents, specifically styling creams, have an important role on hair care in the country – not seen with the same strength in other countries in the Central American region. Many female consumers in Guatemala include styling cream for different purposes in their hair care routines, with specific styling creams for curly hair, for straight hair, for hydration, etc.
Eco-friendly trends are growing in Guatemala, with an increased consumer interest in sustainable packaging and the ingredients of products. Companies are thus changing formulations and packaging to support this trend, especially so for products which are consumed by young millennials and generation Z, who are most aware of and influenced by environmental issues.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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