Since the pandemic, hair care in Chile has witnessed a notable shift towards innovation, as consumers become increasingly conscious of the impact of their beauty routines on both their hair health and the environment. As a result, hair care brands are continually introducing new and innovative products that cater for the evolving needs and preferences of local consumers.
In addition to the increasing popularity of rinse-free products and dry shampoo, hair care players also recognise the growing demand for more sustainable and eco-friendly products. Local consumers are becoming increasingly conscious of the environmental impact of their beauty routines and seek hair care brands that prioritise sustainability.
In Chile, hair care is experiencing a significant shift in consumer preferences, driven by a growing focus on natural products and a global trend towards natural aesthetics. Traditionally, chemical-based treatments such as perms and relaxants were popular in Chile, where straight, smooth hair was considered the ideal beauty standard.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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