Competitive Landscape
Procter & Gamble Mfg Thailand Ltd and Unilever Thai Holdings Ltd Strengthen Leadership
Hair care in Laos remained concentrated with Procter & Gamble Mfg Thailand Ltd maintaining the leading company share at 44% in 2025, closely followed by Unilever Thai Holdings Ltd holding 37%. This concentration has remained stable over the previous five years, with minimal fluctuation in shares, indicating a steady competitive landscape dominated by these two manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Laos?
- Which are the leading brands in Laos?
- How are products distributed in Laos?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Laos - Category analysis
Key Data Insights
Hair Care Summary
Urban-Driven Premium Hair Care Gains Momentum Amid Steady Market Growth
Social Media Influence and Clean Beauty Reshape Consumer Preferences
Affordable Sachets and Herbal Solutions to Sustain Growth among Diverse Consumers
Digital Influence and Targeted Formulations to Drive Product Aspiration and Trial
Procter & Gamble Mfg Thailand Ltd and Unilever Thai Holdings Ltd Strengthen Leadership
Grocery Retailers and Specialist Stores Adapt to Sachet Affordability and Premium Demand
Beauty and Personal Care in Laos - Industry Overview
2025 Developments
Key Data Insights
Mass and Premium Segments Grow, Driven by Affordability and Clean Beauty Focus
Skin Care and Baby Products Lead as Multifunctional Daily-Use Products Surge
Thai Brands Accelerate Growth with Barrier-Boosting Skin Care Innovations
Affordable Multifunctional Products to Propel Category Expansion Amid Economic Caution
Skin Care to Maintain Dominance While Baby and Child Care Surges
Natural, Multifunctional Product Demand to Reshape Consumer Choices and Retail Strategies
Top Players Consolidate Leadership through Portfolio Breadth and Distribution
Emerging Thai Brands and Product Innovation Drive Growth and Open New Opportunities
Retail Offline Sustains Dominance as Modern Grocery Formats Expand Reach
Social Commerce and Digital Trends Elevate E-Commerce’S Indirect Influence
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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