Pet Products in France

PROSPECTS

Health and beauty are priorities for cat owners

Cat healthcare products, especially beauty items, attract interest, as more pedigree cats are adopted/purchased in France. Owners of these animals tend to be willing to spend more on fur, skin and health care products.

Technology and wellbeing boost “other” pet products

Technology is increasingly demanded in pet products in France. This is evident in the growing use of pet tracking devices, which can also be connected to a smartphone.

Benefits of premium cat litter appreciated by consumers

Pet care is growing apace in France, in line with the pet humanisation trend. As owners increasingly see their pets as family members and treat them like children, they are attuned to their impact on the home.

COMPETITIVE LANDSCAPE

IKEA shopping trip...for the cat

Pet products witnessed significant development towards the end of the review period. Manufacturers are increasingly aware of their target audiences, which are more sophisticated and knowledgeable about pet care.

Mental stimulation provided by innovative cat toys

Increasingly, companies are manufacturing and selling dog and cat toys for educative purposes. Toys like cords, discs and rings can both be chewed and returned to the owner.

Pets take to the catwalk

Pet humanisation is pushing development into newer areas, such as fashion and digital and technology. Many consumers consider fashion to be of the utmost importance for work purposes or simply for appearances.

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