Toys for pet animals are usually acquired as impulse purchases in pet stores or online. While toys used to be sold in bulk and not marketed specifically, greater interest in the wellbeing, amusement, education and mental stimulation of pets is leading to high sales of toys for cats and dogs.
Pet healthcare in France continues to see steady value growth, driven by greater health consciousness and product awareness, especially in relation to the use of biocides and chemical agents, such as pesticides, which can destroy living organisms. Organic trends have opened the market to new types of flea treatments for pets, especially cats.
Technology continues to be a feature strongly demanded in pet products in France, noted especially in the growing use of pet tracking devices which can be connected to a smartphone with advanced and reliable GPS to ensure a pet dog or cat is not lost. Connecting with a pet animal is a key trend that has inspired technological brands in other ways.
Sales of natural and sustainable cat litter are growing in France. Classic cat litter products tend not to be recyclable and are polluting due to the number of chemicals used to kill odours.
In France, value sales of accessories continue to grow within pet products. However, new demand is being witnessed for accessories for birds and small mammals.
Dog owners in France are spending more time and more money on their dogs. With new e-commerce platforms and increased interest in smaller dogs, consumers are increasingly looking for clothes for their pet dogs.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Pet Products research and analysis database.
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