Pet Products in France

PROSPECTS

Purchases of toys for pets become more regular

Toys for pet animals are usually acquired as impulse purchases in pet stores or online. While toys used to be sold in bulk and not marketed specifically, greater interest in the wellbeing, amusement, education and mental stimulation of pets is leading to high sales of toys for cats and dogs.

Natural and organic pet healthcare products become more popular

Pet healthcare in France continues to see steady value growth, driven by greater health consciousness and product awareness, especially in relation to the use of biocides and chemical agents, such as pesticides, which can destroy living organisms. Organic trends have opened the market to new types of flea treatments for pets, especially cats.

Technology is an increasing feature among pet products

Technology continues to be a feature strongly demanded in pet products in France, noted especially in the growing use of pet tracking devices which can be connected to a smartphone with advanced and reliable GPS to ensure a pet dog or cat is not lost. Connecting with a pet animal is a key trend that has inspired technological brands in other ways.

COMPETITIVE LANDSCAPE

Cat litter manufacturers focus on sustainability and environment-friendly products

Sales of natural and sustainable cat litter are growing in France. Classic cat litter products tend not to be recyclable and are polluting due to the number of chemicals used to kill odours.

Demand for accessories shifts as owners allow birds and small mammals more time out of their cages

In France, value sales of accessories continue to grow within pet products. However, new demand is being witnessed for accessories for birds and small mammals.

Fashion and lifestyle influence brands to develop humanised pet products

Dog owners in France are spending more time and more money on their dogs. With new e-commerce platforms and increased interest in smaller dogs, consumers are increasingly looking for clothes for their pet dogs.

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