Functional products are expected to see continued growth over the forecast period, developing in a similar way to functional foods in terms of growth and innovation. Royal Canin has notably launched a cat litter called Hematuria Detection with pellets that turn blue in the presence of blood in order to notify the pet owner of potential problems with their animal’s health.
The rise of pets having their own social media pages is continuing on Instagram and TikTok. This has opened up another sales channel for pet products, with recommendations from these “pet influencers” particularly focused on items such as accessories, clothing and tech gadgets.
Whilst sustainability in the pet care industry has taken a slight back seat of late as the focus for many owners and manufacturers has been cost-related, there are still some new products that focus on having environmentally friendly credentials. Whilst many pet shampoos will be made from natural ingredients, Agriobiothers have released the first solid shampoo for animals with their O Naturel range made by Vetocanis.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See All of Our DefinitionsThis report originates from Passport, our Pet Products research and analysis database.
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