Competitive Landscape
Leading Manufacturers Sustain Their Positions but Opportunities for Smaller Players Remain
Pet products in India remains moderately concentrated, and with no significant shifts in company or brand shares reported in 2025, it has a stable competitive landscape. The Himalaya Drug Co continued to lead with a retail value share of 11% in 2025, slightly down from 12% in 2021 but maintaining the highest share among manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in India?
- Which are the leading brands in Pet Products in India?
- How are products distributed in Pet Products in India?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in India - Category analysis
Key Data Insights
Other Pet Products Takes the Lead as Premiumisation Reshapes Spending
Other Pet Products Takes the Lead as Premiumisation Reshapes Spending
Zigly’S Launch Exemplifies Health Focus Driving Product Innovation
Omnichannel Retailers Evolve with Services to Navigate Market Shifts
Leveraging Product Innovation to Drive Growth in Urban Areas
Rapid Growth for Pet Products through Urbanisation and Pet Humanisation
Expansion of Omnichannel and Subscription Models to Enhance Loyalty
Leading Manufacturers Sustain Their Positions but Opportunities for Smaller Players Remain
Retail E-Commerce and Pet Shops and Superstores Lead Distribution, Driven by Convenience and Expertise
Urban Pet Owners Drive Health and Premium Lifestyle Trends
Zigly and Shoppers Stop Exemplify Health and Premium Product Launches
Supertails Pivots to Services to Strengthen Omnichannel Loyalty
Pet Care in India - Industry Overview
Strong Growth Driven by Rising Health Focus and Premium Demand among Urban Pet Owners
Key Data Insights
Strong Growth Driven by Rising Health Focus and Premium Demand among Urban Pet Owners
Dog Food Leads Volumes and Values, While Cat Food Drives Dynamic Premium Growth
Smylo’S Shark Tank Success Highlights Influence of Premiumisation on Purchasing
Urban Professionals to Drive Sustained Pet Care Expansion through Adoption and Spending
Dog Food Expected to Retain Volume Leadership While Cat Food Will Capture the Fastest Growth
Technology Adoption and Premiumisation Anticipated to Reshape Pet Care Offerings and Business Models
Mars, Indian Broiler Group and Royal Canin Consolidate Their Lead through Innovation and Distribution
Retail E-Commerce Reshapes Urban Pet Care Purchasing Habits
Functional Formulations and Clean Label Nutrition Drive Advancement
Challenger Brands Introduce Advanced Nutritional and Wellness Solutions
Value Creation and Margin Expansion through Premium Product Offerings
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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