Executive Summary

Jun 2019
PROSPECTS
Growth in dietary supplements as pet health becomes more of a focus

Thanks to the humanisation trend and rising health and wellness awareness, sales have risen for pet dietary supplements. Pet owners are becoming interested in, for example, skin supplements and products infused with vitamins, as well as amino acids (Omega-3 & Omega-6) that are good for the wellbeing of their pets.

Online retailing boosts demand for pet products

Veterinary clinics remains the most important channel for pet products

Veterinary clinics remains the most important channel for sales of pet products – especially pet healthcare and dietary supplements. Younger generations are fully embracing pets as part of the family and regularly take their pets to veterinary clinics to have their animals checked out and to take advice on healthcare and dietary supplements.

Growth opportunities with the rise of cat ownership

Cat ownership is rising and in addition to the obvious benefits of spurring higher cat food consumption, there is a direct and positive impact on pet products for cats. Cat litter has clear potential, increasingly in use amongst urban consumers.

COMPETITIVE LANDSCAPE
Health and wellness trend consolidates leading positions for The Himalaya Drug Co and Cargill India

Cargill India leads pet healthcare, while The Himalaya Drug Co leads pet dietary supplements in India. Cargill with its brands Prazi Plus and Notix plays a significant role in maintaining general health and also targeting removal of certain worms in the digestive tracts of pet dogs and cats.

Small but growing cat ownership rates create potential for innovative products

While cat litter is still essentially a commodity item – and the focus is to encourage people to trade up from not using cat litter to buying it more regularly – thanks to the small but rising cat ownership rate in the country, there is potential for companies to introduce higher margin cat litter products.

Demand grows for high-tech pet products

Leveraging on technology can help industry players boost sales of other pet products with many such devices helping to take care of pets. Examples of smart pet products include GPS-enabled tags, leashes and smart feeding machines as well as cameras that help the pet owner to connect with their pets when they are away from home.

Ongoing growth in pet grooming presents manufacturers with new opportunities

Many pet spas and salons have opened across India in response to growing interest in pet grooming among pet owners. Much of this stems from the ongoing humanisation trend, where pets are treated as part of the family, with many people buying specific breeds as status symbols, and wanting their pets to look their best.

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Pet Products in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in India?
  • What are the major brands in India?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in India - Category analysis

HEADLINES

PROSPECTS

Growth in dietary supplements as pet health becomes more of a focus
Online retailing boosts demand for pet products
Veterinary clinics remains the most important channel for pet products
Growth opportunities with the rise of cat ownership

COMPETITIVE LANDSCAPE

Health and wellness trend consolidates leading positions for The Himalaya Drug Co and Cargill India
Small but growing cat ownership rates create potential for innovative products
Demand grows for high-tech pet products
Ongoing growth in pet grooming presents manufacturers with new opportunities

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in India - Industry Overview

EXECUTIVE SUMMARY

Pet ownership on the rise
International players lead but competition set to intensify
Pet shops: The go-to channel for pet care products
Growing sophistication in pet ownership set to ensure a bright future for pet care

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources