Thanks to the humanisation trend and rising health and wellness awareness, sales have risen for pet dietary supplements. Pet owners are becoming interested in, for example, skin supplements and products infused with vitamins, as well as amino acids (Omega-3 & Omega-6) that are good for the wellbeing of their pets.
Veterinary clinics remains the most important channel for sales of pet products – especially pet healthcare and dietary supplements. Younger generations are fully embracing pets as part of the family and regularly take their pets to veterinary clinics to have their animals checked out and to take advice on healthcare and dietary supplements.
Cat ownership is rising and in addition to the obvious benefits of spurring higher cat food consumption, there is a direct and positive impact on pet products for cats. Cat litter has clear potential, increasingly in use amongst urban consumers.
Cargill India leads pet healthcare, while The Himalaya Drug Co leads pet dietary supplements in India. Cargill with its brands Prazi Plus and Notix plays a significant role in maintaining general health and also targeting removal of certain worms in the digestive tracts of pet dogs and cats.
While cat litter is still essentially a commodity item – and the focus is to encourage people to trade up from not using cat litter to buying it more regularly – thanks to the small but rising cat ownership rate in the country, there is potential for companies to introduce higher margin cat litter products.
Leveraging on technology can help industry players boost sales of other pet products with many such devices helping to take care of pets. Examples of smart pet products include GPS-enabled tags, leashes and smart feeding machines as well as cameras that help the pet owner to connect with their pets when they are away from home.
Many pet spas and salons have opened across India in response to growing interest in pet grooming among pet owners. Much of this stems from the ongoing humanisation trend, where pets are treated as part of the family, with many people buying specific breeds as status symbols, and wanting their pets to look their best.
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This industry report originates from Passport, our Pet Care market research database.