Executive Summary

Apr 2019
PROSPECTS
High-tech pet products

As we are entering the digital era, the pet care industry has also been keeping up with developments. Brands like PETKIT, Petoneer and Petwant have been gaining more awareness in recent years.

Organic gaining prominence

It is a confirmed trend that people prefer organic and fresh ingredients in pet food, and this has influenced the pet products category as well. Especially in pet healthcare, in which organic skin and coat products, flea powders, natural hairball aids, tear stain supplements or even digestive enzymes and probiotics are made with organic substances – treating pets like humans, at the same time minimising the damage the products might cause to the environment as fewer chemicals are used in the formulas.

Partnership with pet-friendly associations

There are a lot of options on view for pet supplements and pet care products in traditional bricks-and-mortar stores or online stores. In fact, usually too many options, with little information on the products, which could ultimately lead to no sale being made.

COMPETITIVE LANDSCAPE
Fragmented nature of pet products difficult to change

With no standard procedures or formal business partnerships like those seen in cat food or dog food, pet shop owners import almost everything sold under pet supplements categories based on affordability and popularity in the locations from which they are imported, which is the main reason why niche brands are able to survive and even thrive in pet products. It is hard to predict which brands will be preferred by pet owners because there are so many brands with similar functions, and importing them all into the local market is not feasible.

Education comes first in creating awareness

Owners are increasingly treating their pets as part of their family, with humanisation of pets also perhaps being reflected in the decreasing number of pets and dogs rescued by SPCA in 2017-2018. More people are adopting pets instead of purchasing them, caring less about the breed but just looking for company and a pet to have a mutual relationship with.

Strong growth in cat care products

The overall sales of cat care products – eg cat litter or cat oral care – were, to an extent, likely to see growth because of the continuous increases in the cat population. In 2018, there was strong growth in cat litter, with its broadening product diversity and increasing number of players entering the local market and competing with each other via innovation, for example with products like natural eco-friendly biodegradable soybean cat litter.

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Pet Products in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

High-tech pet products
Organic gaining prominence
Partnership with pet-friendly associations

COMPETITIVE LANDSCAPE

Fragmented nature of pet products difficult to change
Education comes first in creating awareness
Strong growth in cat care products

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Continuous humanisation in product development
Green veganism pet food is a fading trend
Grain-free wet food
Increasing sales potential from tourists from mainland China
Tendency towards smaller pet sizes

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources