Executive Summary

Jun 2019
PROSPECTS
Humanisation trend boosts consumer spending on non-essential pet products

Pet humanisation will continue to support the positive development of pet products over the forecast period, as this trend is making Swiss consumers more inclined to purchase non-essentials that can improve the quality of life of pets, or simply provide entertainment for both the pet and the owners. These not only include traditionally popular items like toys, but also more luxurious options such as the Lila Loves It range of health-oriented grooming products for dogs, Happy Rancho Premium Bedding for small mammals and OekoPlus cat litter made from natural wood.

Pet healthcare and pet dietary supplements set to show fastest development

With a greater focus on pet health and wellbeing among owners being a central element of the humanisation trend, pet healthcare and pet dietary supplements are expected to remain the most dynamic performers in current value growth terms over the forecast period. These categories will also benefit from the growing tendency of owners to take preventive health measures for pets so as to avoid high veterinary fees.

High-tech connected pet products expected to become more popular

Connected pet products that allow owners to better monitor and care for cats, dogs and other animals are expected to become more popular in Switzerland over the forecast period. These include the “Catspad”, an automated food and water dispenser for cats and small dogs that users control remotely via smartphones and other connected devices.

COMPETITIVE LANDSCAPE
Private label products remain competitive but face erosion of price advantage

Private label maintained a strong presence in pet products in 2018, and their overall aggregate value share increased slightly during the review period. While private label mainly compete on price, in recent years leading retailers have worked to improve the quality of their products, while also expanding their ranges via the addition of added-value variants that directly challenge mid-priced brands.

Fressnapf set to retain its lead but likely to face growing price competition

Pet superstores operator Fressnapf remained the overall leader in pet products in value terms in 2018. The company maintains a wide private label portfolio that covers multiple categories and all price segments, and its products are highly regarded by many Swiss consumers.

RelaxoPet could appeal to owners concerned about pets left home alone

One of the most notable new launches in pet products towards the end of the review period was that of RelaxoPet, which is positioned as the first ever “deep relaxation system” for pets. The product consists of a wireless speaker that emits subliminal sound waves to reduce stress and anxiety in pets.

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Pet Products in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Switzerland?
  • What are the major brands in Switzerland?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Switzerland - Category analysis

HEADLINES

PROSPECTS

Humanisation trend boosts consumer spending on non-essential pet products
Pet healthcare and pet dietary supplements set to show fastest development
High-tech connected pet products expected to become more popular

COMPETITIVE LANDSCAPE

Private label products remain competitive but face erosion of price advantage
Fressnapf set to retain its lead but likely to face growing price competition
RelaxoPet could appeal to owners concerned about pets left home alone

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Humanisation drives demand for more advanced products
Sustainability an increasingly influential factor in pet care purchasing decisions
Wide distribution of products spanning multiple categories ensures the continued success of the multinationals
Internet retailing continues to gain ground in pet care distribution
Outlook for Swiss pet care market remains favourable

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources