During 2021, the ongoing presence of the virus in the country and government measures to halt the spread of COVID-19 meant more people were at home and had time to spend with their pets. During these unprecedented times, people came to increasingly appreciate the companionship their pets provided during lockdown and further heightened the humanisation trend.
In addition to the unprecedented situation created by lockdown and home seclusion, the increasing willingness to spend money on healthcare products, cat litter and accessories for beloved pets is also supported by key demographic trends, such as an ageing population, shrinking family sizes and growth in the number of single-person households, as well as urbanisation. These trends are leading manufacturers to develop more innovative products that enhance the comfort, emotional wellbeing and appearance of their pets, while providing greater convenience for owners.
Pet healthcare is expected to perform well in 2021. Pet dietary supplements are growing in popularity as owners adopt a proactive approach by seeking to add extra vitamins and minerals to diets to prevent health complaints.
Private label consolidated its strong presence in pet products in 2020, with a slight overall increase in value share. Private label manufacturers of pet products are expected to remain serious competitors to branded manufacturers over the forecast period as they will continuously launch value-added products positioned in the mid-price range.
Fressnapf Schweiz AG remained the leading player in 2020 and is expected to maintain its lead over the forecast period thanks to its wide offering of economy, mid-priced and premium ranges. One of the company’s main selling points is its offer of customer advice.
Owners are increasingly open to smart and connected pet products as they enable them to better monitor and care for cats and dogs. Catspad’s automated food and water dispenser for cats and small dogs is controlled remotely via smartphones and other connected devices.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Pet Products research and analysis database.
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