Pet Products in Argentina

PROSPECTS

Pet products become smaller reflecting pet ownership trends

In Argentina, the Golden Retriever used to be the preferred dog breed. However, this has now changed with smaller breeds being much more common.

Smaller living spaces due to urbanisation

Increasing urbanisation is leading to smaller living spaces and more people living in apartments rather than houses with gardens. In the past, it was fairly common for dogs to live in gardens in a separate area with some dogs spending the majority of their lives outside.

Specialist knowledge of veterinary clinics remains important; growing product range and low prices benefit supermarkets and hypermarkets

Veterinary clinics is the most important channel for pet products, followed by supermarkets and hypermarkets. But sales differ considerably depending on the type of product.

COMPETITIVE LANDSCAPE

Economic trends hamper prospects for new premium launches

High inflation was detrimental to the performance of Nestlé’s Tidy Cats cat litter brand in 2019, which was launched at the end of 2017. The brand was made available in standard and light weight versions, intended to stimulate interest via its premium-positioning.

Focus on flea and tick treatments

One of Bayer’s most recent launches is its Fleegard brand, which is an anti-flea spray for dog/cat owning houses. The brand is environmentally friendly and is designed to combat ectoparasites around dogs and cats that live in the environment, primarily fleas and their larval forms.

Humanisation trend has a positive impact on pet products

The humanisation trend had a positive impact on category sales in 2019 and is set to continue, ensuring strong growth over the forecast period. In the past dogs were more likely to be kept solely to protect property against theft and were generally kept outside, seldom taken for walks and rarely treated for ticks or flees.

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