Executive Summary

Jun 2019
PROSPECTS
Pet products become smaller reflecting pet ownership trends

In Argentina, the Golden Retriever used to be the preferred dog breed. However, this has now changed with smaller breeds being much more common.

Smaller living spaces due to urbanisation

Increasing urbanisation is leading to smaller living spaces and more people living in apartments rather than houses with gardens. In the past, it was fairly common for dogs to live in gardens in a separate area with some dogs spending the majority of their lives outside.

Specialist knowledge of veterinary clinics remains important; growing product range and low prices benefit supermarkets and hypermarkets

Veterinary clinics is the most important channel for pet products, followed by supermarkets and hypermarkets. But sales differ considerably depending on the type of product.

COMPETITIVE LANDSCAPE
Economic trends hamper prospects for new premium launches

High inflation was detrimental to the performance of Nestlé’s Tidy Cats cat litter brand in 2019, which was launched at the end of 2017. The brand was made available in standard and light weight versions, intended to stimulate interest via its premium-positioning.

Focus on flea and tick treatments

One of Bayer’s most recent launches is its Fleegard brand, which is an anti-flea spray for dog/cat owning houses. The brand is environmentally friendly and is designed to combat ectoparasites around dogs and cats that live in the environment, primarily fleas and their larval forms.

Humanisation trend has a positive impact on pet products

The humanisation trend had a positive impact on category sales in 2019 and is set to continue, ensuring strong growth over the forecast period. In the past dogs were more likely to be kept solely to protect property against theft and were generally kept outside, seldom taken for walks and rarely treated for ticks or flees.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Pet Products in Argentina

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Argentina?
  • What are the major brands in Argentina?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Argentina - Category analysis

HEADLINES

PROSPECTS

Pet products become smaller reflecting pet ownership trends
Smaller living spaces due to urbanisation
Specialist knowledge of veterinary clinics remains important; growing product range and low prices benefit supermarkets and hypermarkets

COMPETITIVE LANDSCAPE

Economic trends hamper prospects for new premium launches
Focus on flea and tick treatments
Humanisation trend has a positive impact on pet products

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Currency devaluation restricts consumer spending as prices soar
Humanisation trend continues, despite macroeconomic adversity
Growth in cat and small dog populations
Nestlé Argentina remains a strong competitor
Ongoing transformation of forrajerias into pet shops stimulate consumer visits
Optimistic future despite financial volatility

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources