Pet Products in China

PROSPECTS

Aquatic equipment benefits from sales moving online, with owners attracted by smart products

Smart pet products are generally seeing growing demand, as busy consumers seek to reconcile the conflict between their love for pets and their limited free time. Smart leashes, smart feeding machines and smart dog tags are all seeing new product development and growing interest.

Demand for cat litter soars, with consumers switching to premium tofu products

There was a dramatic spike in the pet cat population over the review period, with this supporting dynamic sales of cat litter and other cat-related products, such as cat shampoo and toys. Cat owners are furthermore increasingly indulgent in their attitudes, viewing cats as cherished companions.

Veterinary clinics expand in number and influence, encouraging proactive use of pet healthcare and dietary supplements

With the pet population skyrocketing over the review period, coupled with the pet humanisation trend, there is an increasing demand for veterinary clinics. The number of vets and veterinary clinics more than doubled over the review period as demand for their services grew but this is still an area with plenty of room for development, with leading players in veterinary clinics set to continue to expand in number.

COMPETITIVE LANDSCAPE

Internet retailing boom encourages premiumisation, with Danke finding success online via innovative design

China’s booming pet population is attracting a growing number of new entrants to pet products, with many of these focusing on internet retailing. Internet retailing appeals due to its dynamism, with this channel almost doubling its value share in pet products during the review period thanks to offering consumers convenience and range.

Revolution on the Frontline as Pfizer takes on Merial in pet healthcare

In pet healthcare, Merial Animal Health is well known for its Frontline product, which is the flea/tick treatment most frequently recommended by vets and enjoys strong consumer trust. However, while Frontline continues to gain share, it is facing a growing challenge from Pfizer Pharmaceuticals’ Revolution brand, with this effective against both endoparasites and ectoparasites.

Xuediao banks on omnichannel expansion and specialised shampoos

Guangzhou Huiyou Biotechnology remains a niche player in pet products but is seeing sales soar for its Xuediao pet shampoo. The company started out selling its products online, quickly establishing a loyal customer base for its wide range of good value and high quality pet shampoos and winning awards for several years running as one of China’s most trusted online brands.

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