Pet Products in China

PROSPECTS

Tofu offers environmentally-friendly solution in cat litter

There was a dramatic spike in the pet cat population over the review period, with this supporting dynamic sales of cat litter and other cat-related products, such as cat shampoo and toys. Cat owners are furthermore becoming increasingly indulgent in their attitudes, viewing cats as cherished companions.

Pet shampoo, pet healthcare and pet dietary supplements benefit from rapid rise in the pet population

Pet shampoo is at a relatively nascent stage of development in China compared to more advanced Western markets. The rapid rise in the pet dog and cat populations, coupled with the pet humanisation trend, has however created huge potential for growth for these products.

Smart products offer perfect solution to busy pet owners

Smart pet products are generally seeing growing demand, as busy consumers seek to reconcile the conflict between their love for pets and their limited free time. Smart leashes, smart feeding machines and smart dog tags are all seeing new product development and growing interest.

COMPETITIVE LANDSCAPE

Frontline and Revolution focus on e-commerce and new product development to win share in pet healthcare

In pet healthcare, Merial Animal Health is well known for its Frontline product, which is the flea/tick treatment most frequently recommended by vets and enjoys strong consumer trust. However, while Frontline continues to gain share, it is facing a growing challenge from Pfizer Pharmaceuticals’ Revolution brand, with this being effective against both endoparasites and ectoparasites.

Red Dog invests in strong marketing to raise awareness for its innovative products

Shenzhen Hongrui Biotechnology Co Ltd’s Red Dog brand continued its rapid rise in pet dietary supplements in 2019. The brand has proven popular thanks to its nutritional gel which is easy for owners to feed to their pets while also being easily absorbed into the animal’s system.

Sunsun leads thanks to offer of attractive and innovative aquarium products while Danke makes giant strides with expanding range of well-designed pet products

Sunsun Group retained the lead in pet products in 2019 thanks to its wide range of high-quality aquarium products. In addition to high-end fish tanks that can enhance the look of a home, the company also offers a range of other innovative products for aquariums.

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