Executive Summary

Jun 2019
PROSPECTS
Pet humanisation trend supports demand for pet products

With the rising trend for pet humanisation in Thailand and pets increasingly considered part of the family, greater demand is developing for pet accessories, including functional toys for entertainment purposes, driving sales of other pet products. In addition, a greater understanding of and care over pets’ wellbeing are driving sales of pet healthcare.

Better informed consumers invest in their pets’ welfare

Thai consumers are becoming increasingly educated and well-informed about the need to keep their pets healthy, attempting to avoid costly visits to the vets with preventive products such as pet dietary supplements and pet healthcare. They are able to access information online due to increasing internet penetration in the country, which offers self-help articles on how best to take care of pets, with owners gaining knowledge about how to treat minor ailments with certain products that are available from retailers.

Rising popularity of cat ownership supports cat litter sales

With the percentage of households owning a cat increasing, combined with the steady rise in the cat population, demand for cat litter and litter trays continued to record strong growth in 2019. Increasing urbanisation has led to a higher number of Thais living in apartments, and therefore litter trays are essential for cats that are unable to venture outside.

COMPETITIVE LANDSCAPE
Limited innovation within highly fragmented competitive landscape

Pet products remained highly fragmented in 2018, with the value share of others dominant, featuring both small and large players of domestic and international origins. New major product launches were rare in 2018, with cat litter, pet healthcare and pet dietary supplements witnessing limited to no innovation towards the end of the review period.

International brands continue to lead pet products

International brands continued to dominate pet products in Thailand in 2018, as consumers place greater trust in imported brands that they believe offer higher quality or are more creative. However, their prices are also much higher compared to mass products, and therefore, they are more popular with affluent pet owners or those who are willing to pay to provide their pets with the best products as they consider them part of the family.

New Thai brands target affluent consumers

Despite the dominance of international pet products in Thailand, an increasing number of local producers are offering a variety of other pet products including pet furniture, costumes, food bowls and accessories. Barketek was the first Thai brand to provide sustainable handcrafted pet products, including pet furniture such as cat sofas that target and appeal to contemporary pet owners.

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Pet Products in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Thailand?
  • What are the major brands in Thailand?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Thailand - Category analysis

HEADLINES

PROSPECTS

Pet humanisation trend supports demand for pet products
Better informed consumers invest in their pets’ welfare
Rising popularity of cat ownership supports cat litter sales

COMPETITIVE LANDSCAPE

Limited innovation within highly fragmented competitive landscape
International brands continue to lead pet products
New Thai brands target affluent consumers

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

Rising pet humanisation trend supports strong performance of pet care
High number of stray animals leads to further sales due to sympathetic Thais
Online marketing is effective strategy for boosting sales
Internet retailing continues to gain ground by offering convenience and variety
Greater awareness and increasing pet ownership will support forecast period sales

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources