Pet ownership growth and more time spent at home bonding with pets drive a spike in spending on pet products in 2021. Young pet owners in Taiwan are more willing to try new products and new brands.
Growing awareness and concern about pet health continues to boost Taiwanese consumers’ determination to take more interest in using pet healthcare and particularly pet dietary supplements as well as in other preventative steps to ensure the health and wellbeing of their pets, particularly their dogs and cats. More and more pet owners opt for pet dietary supplements such as probiotics, mimicking the trend in human dietary supplements.
A growing number of animal shows are being held in Taiwan in recent years. In 2020 alone, there were more than 10 shows held on the island which drew more than 100,000 visitors.
Whereas price used to be the main determinant when choosing cat litter, as pet health awareness grows pet owners are more willing to spend on better quality cat litter. The product area witnesses continued product innovation, such as cat litter that is made with tofu, paper or corn.
For many pet owners, pets are like their children and they like to interact with them all the time. Moreover, pet owners often love to share their moments with pets on social media like Facebook and Instagram.
In line with the growing awareness and concern about pet health, a Taiwanese start-up company recently launched a smart litter box, which combines artificial intelligence (AI) and big data technology to help cat owners to detect potential problems with their pets’ health. The Lulupet AI Wisdom Litter Box was designed by a team of cat lovers comprising members from Qualcomm, Cisco, Facebook and the Taiwan Institute of Technology, all of whom have experienced the painful experience of losing cats and who brainstormed to create a smart litter box that combines AI and data technology to help cat owners monitor their cats’ health and detect potential problems based on the cat's habits in the litterbox.
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Pet Products
This report originates from Passport, our Pet Products research and analysis database.
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