Executive Summary

Jun 2019
PROSPECTS
Increasing pet humanisation drives demand for accessories

Pets in Taiwan are increasingly being thought of as part of the family and consumers are spending more money on making their lives more comfortable by purchasing products such as bedding and specific pet carriers for transporting them. They are willing to pay more of a premium to improve the quality of their pets’ daily lives and are open to trying new products which incorporate greater levels of technology.

Greater awareness of pets’ health and wellbeing

Local consumers continue to develop greater awareness of their pets’ health and wellbeing and the need to purchase products that can support this. Therefore, pet healthcare and in particular pet dietary supplements continue to record strong current value growth.

Cat owners opt for practical solutions

Cat owners in Taiwan tend to purchase products which have more of a practical use rather than dog owners who like to show their status with expensive accessories such as leads and clothing. Sales of cat litter therefore continued to grow in 2019, supported by the growing number of people keeping cats in apartments, with the chance for the cat to leave the apartment unlikely if they are not located on the ground floor.

COMPETITIVE LANDSCAPE
Highly fragmented landscape, led by Taiwanese Tai Kong Corp and imported brands

Pet products is a fragmented competitive landscape with a high number of smaller players and imported brands. The overall category is led by Taiwanese player Tai Kong Corp and its Azoo brand, which is positioned in the larger but still niche area of fish products.

Few domestic players have strong branding

Taiwanese producers of pet products do not tend to embrace product design and strong marketing, although a small number of local companies have tried to achieve success through this. The most significant is Tai Kong Corp’s Azoo brand, but other companies have also developed strong branding, although these typically boast a narrow product portfolio, focused on dogs and cats.

Pet furniture increasing in popularity, whilst a new local start-up is seen in pet healthcare

In 2018, IKEA started to sell pet products in Taiwan under the line IKEA LURVIG, capitalising on the popularity of simple Scandinavian contemporary designs amongst local consumers. The brand hopes to appeal to consumers who think of their pets as part of the family, capitalising on the pet humanisation trend with a range of pet furniture such as dog and cat beds, cat houses, pet toys and blankets, play tunnels and pet travel bags, amongst a wide range of other accessories.

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Pet Products in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Taiwan?
  • What are the major brands in Taiwan?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Taiwan - Category analysis

HEADLINES

PROSPECTS

Increasing pet humanisation drives demand for accessories
Greater awareness of pets’ health and wellbeing
Cat owners opt for practical solutions

COMPETITIVE LANDSCAPE

Highly fragmented landscape, led by Taiwanese Tai Kong Corp and imported brands
Few domestic players have strong branding
Pet furniture increasing in popularity, whilst a new local start-up is seen in pet healthcare

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Rising pet humanisation trend in Taiwan
Young professionals comprise important consumer group for pet care
Multinationals continue to lead fragmented environment, with more owners turning to prepared food
Internet retailing gains ground but fails to overtake pet shops and modern grocery retailers
Pet care to mature but continue recording strong performance over the forecast period

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources