Pet Products in Taiwan

PROSPECTS

Demand continues to increase for health-related products, especially those that can provide early detection of potentially health-threatening problems and conditions

Growing awareness and concern about pet health continues to boost Taiwanese consumers’ determination to take more interest in using pet healthcare and particularly pet dietary supplements as well as in other preventative steps to ensure the health and wellbeing of their pets, particularly their dogs and cats. In line with this trend, a Taiwanese start-up company recently launched a smart litter box, which combines artificial intelligence (AI) and big data technology to help cat owners to detect potential problems with their pets’ health.

Pet humanisation and social media drive demands for interactive pet products

For many pet owners, pets are like their children and they like to interact with them all the time. Moreover, pet owners often love to share their moments with pets on social media like Facebook and Instagram.

Alternative channels drive pet owners’ attention away from pet stores

Young pet owners in Taiwan are more willing to try new products and new brands. Instead of automatically gravitating towards traditional pet shops or pet supermarkets, they also go to crowdfunding platforms and design e-commerce platforms to look for new pet products such as the Wicked Ball and smart treat dispenser from ZecZec described in the previous paragraph.

COMPETITIVE LANDSCAPE

Taiwanese company Tai Kong maintains its lead in pet products, but many local players struggle to compete with imported products that have stronger brand appeal

The competitive pet product landscape in Taiwan is highly fragmented, with a high number of smaller players and imported brands. Taiwanese player Tai Kong Corp is the leading player, based on the strength of its Azoo brand in the larger but still niche area of fish products.

Local brands target younger and more affluent consumers with innovative and customised pet furniture designs, mostly made of solid wood

While most Taiwanese pet owners still seek practical solutions when choosing pet products, many of them are increasingly interested in both practicality and style. In response to this trend, there has been a growing number of online pet boutique stores that emphasise both quality and good product design.

Eastern Media acquires and rebrands more than 70 pet stores in Taiwan to create EtiPet, the No. 1 pet store chain

Eastern Media is one of the biggest media channels in Taiwan. In 2019, it acquired several local pet store chains and renamed them all as EtiPet, which turned EtiPet into the number one pet store chain in Taiwan with more than 70 stores nationwide.

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