Many Slovaks have been shopping abroad through e-commerce platforms for pet products, with purchases from China growing in popularity in 2020 as consumers looked for ways to save money whilst shopping for their pets. However, in an attempt to protect domestic demand, the European Union has announced that a customs duty will be placed on all imported products from 1 July 2021, which also pertains to Slovakia.
Pets’ wellbeing is increasingly a priority for pet owners, which means that Slovakia is unlikely to witness slumping sales. Worming treatments are mandatory and must be applied to pet dogs every three months, therefore a rising pet dog population is good news.
Tatrapet remained the leading player in 2020 but is continuing to lose value share, due to limitations in its product distribution and intensifying competition. The company manufactures its brands abroad, mostly in China, and does not invest in marketing other than via its own few pet shops.
Sales of pet products are expected to see slow growth at constant 2020 prices over the forecast period despite the decreasing purchasing power of Slovaks as a result of the negative impact of COVID-19 on the economy. The increase in import duties from China is likely to result in consumers shopping increasingly from local stores and within the EU, which is predicted to impact value sales positively as average prices of pet products increase to some extent, thus driving growth in the short and medium term.
Locally sourced, hand-made pet products are expected to become more popular during the forecast period. Pet products with a strong focus on future sustainability, natural product composition, and an overall healthier way of life, such as Petbelle sro’s Pet Balsam are expected to gain more customer attention and improve its distribution share in the future.
In pet healthcare, following the humanisation trend, it is predicted that consumers will increasing buy dietary supplements for their pets to stay healthy and fit. Especially bone and joint health as well as healthy fur is expected to perform well.
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This report originates from Passport, our Pet Products research and analysis database.
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