Executive Summary

Jun 2019
PROSPECTS
Pet healthcare benefits from owners taking a more proactive approach to health

Strengthening purchasing power is encouraging a growing focus on pet health and welfare, with consumers becoming increasingly proactive as they aim to ensure their pets’ long-term health. This is boosting demand for pet healthcare products such as OTC flea/tick treatments.

Pet accessories soar in popularity and range

Pet accessories are very popular among Slovak pet owners. Products such as cooling mats for dogs and cats are increasingly popular for use during the summer months and grew dynamically during 2018.

Distribution increasingly splits between pet specialists and internet retailing

Retail distribution trends continued to favour pet shops and superstores, with the latter channel still comparatively small but expected to strengthen its share as more outlets continue to be opened. These channels are trusted to offer expert advice and a wide range of options.

COMPETITIVE LANDSCAPE
Tatrapet retains lead but loses share due to limited marketing

Tatrapet remained the leading player in 2018 but is continuing to lose value share due to limitations in its product distribution and intensifying competition. The company manufactures its brands abroad, mostly in China, and does not invest in marketing other than via its own few pet shops.

Switches to prescription-only could hamper growth

Several pet products are already subject to a vet prescription (Rx) positioning in Slovakia, with some active ingredients found in antiparasitics notably having to be prescribed by a veterinarian. The threat of more active ingredients moving to prescription-only territory could hamper future growth within pet healthcare sales.

Technology and convenience continue to influence product development

There is growing demand for convenience in terms of application or product use, with this set to play a growing role in pet products in the forecast period. For example, many are switching to using antiparasitic collars and antiparasitics in the form of tablets rather than the repeated use of flea/tick spot-on treatments.

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Pet Products in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Slovakia?
  • What are the major brands in Slovakia?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Slovakia - Category analysis

HEADLINES

PROSPECTS

Pet healthcare benefits from owners taking a more proactive approach to health
Pet accessories soar in popularity and range
Distribution increasingly splits between pet specialists and internet retailing

COMPETITIVE LANDSCAPE

Tatrapet retains lead but loses share due to limited marketing
Switches to prescription-only could hamper growth
Technology and convenience continue to influence product development

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Rising purchases power encourages premiumisation and humanisation
Apps offer new avenues for advertising
Private label upgrades via fantasy brands
Pet superstores proliferate while internet retailing woos consumers online
Health and wellness, premiumisation and humanisation to drive growth

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources