Pet Products in Slovakia

PROSPECTS

Pet healthcare benefits from owners taking a more proactive approach to health

Strengthening purchasing power is encouraging a growing focus on pet health and welfare, with consumers becoming more proactive as they aim to ensure their pets’ long-term health. This is boosting demand for pet healthcare products such as flea/tick treatments.

Pet accessories continue to grow in popularity and range

Pet accessories are very popular among Slovak pet owners. Innovative products such as cooling mats for dogs and cats are increasingly popular for use during the summer months and grew dynamically during 2018.

Distribution increasingly splits between pet specialists and e-commerce

Retail distribution trends continued to favour pet shops and veterinary clinics. These channels are trusted to offer expert advice and a wide range of options.

COMPETITIVE LANDSCAPE

Tatrapet retains lead but loses share due to limited marketing

Tatrapet remained the leading player in 2019 but is continuing to lose value share, due to limitations in its product distribution and intensifying competition. The company manufactures its brands abroad, mostly in China, and does not invest in marketing other than via its own few pet shops.

Technological innovation will continue to influence product development

There is growing demand for convenience in terms of application or product use, with this set to play a growing role in pet products in the forecast period. For example, many are switching to using anti-parasitic collars and anti-parasitic tablets, rather than the repeated use of flea or tick spot-on treatments.

Artisanal products will continue to grow substantially

Hand-made, domestically produced artisan products achieved significant growth during 2019. PetBelle, for instance, raised brand awareness for its natural organic cosmetics such as shampoo and balsam and flea/tick repellents for dogs.

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