Executive Summary

Jun 2019
PROSPECTS
Owners investing in pets’ health, happiness and image

With the increasing humanisation trend in Indonesia, and owners regarding their pets as part of the family, many are investing more in pets’ welfare, comfort and entertainment and thus driving growth for pet products. Owners are increasingly willing to spend money on products that enhance their pets’ overall wellbeing such as pet dietary supplements or pet healthcare.

Pet healthcare tempts in the guise of treats

Although increasing from a low sales base, pet healthcare recorded the highest current value growth in 2019, driven by the greater awareness amongst consumers of the need to make sure that their pets are kept free from disease, with regular check-ups and recommendations from veterinary clinics. Flea/tick treatments continue to hold the largest value share, as they are commonly recommended by vets.

Internet retailing taps into demand for choice, style and value

Although pet owners tend to visit pet shops and other non-grocery specialists when purchasing pet products, internet retailing continues to rapidly gain value share. Internet retailing offers consumers lower prices for pet products in comparison to those available in store-based retailing.

COMPETITIVE LANDSCAPE
Espree Animal Products ahead of the pack thanks to unmatched distribution reach

Espree Animal Products continues to lead a highly fragmented competitive landscape, benefiting from its national coverage and wide variety of pet grooming products and pet healthcare. The company notably offers distinctive styling products inspired by human hair care, such as Freeze! Hold & Control Hair Spray, while offering naturally-positioned products such as its Perfect Calm Lavender & Chamomile Shampoo.

Premium and specialised brands find internet retailing an easy entry point

Pet products is a highly fragmented environment with a dominant value share held by others. This reflects the wide assortment of small specialised brands across areas such as flea/tick treatments, other pet healthcare, accessories, beauty products, cat litter and pet dietary supplements.

Competition to intensify with greater consumer demand for specialisation

Due to Indonesians’ rising disposable incomes of consumers and their increasing sophistication regarding pet care, pet products is predicted to experience further demand for products that not only provide core functions but also offer other attractive benefits. The use of exotic, organic and/or functional ingredients is expected to increase, in addition to claims of benefits regarding the prevention or treatment of ailments.

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Pet Products in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Indonesia?
  • What are the major brands in Indonesia?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Indonesia - Category analysis

HEADLINES

PROSPECTS

Owners investing in pets’ health, happiness and image
Pet healthcare tempts in the guise of treats
Internet retailing taps into demand for choice, style and value

COMPETITIVE LANDSCAPE

Espree Animal Products ahead of the pack thanks to unmatched distribution reach
Premium and specialised brands find internet retailing an easy entry point
Competition to intensify with greater consumer demand for specialisation

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Owners seek the best for pets, with innovation taking inspiration from human lifestyles
Pet-friendly venues proliferate
Global players retain lead as smaller players struggle to expand distribution reach
Mid-priced products benefit from strength of modern grocery retailers but internet retailing offers opportunities for premium brands
Strong growth ahead as owners spend in search of optimum pet health and wellbeing

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Distribution of Pet Care by Format: % Value 2014-2019
Table 20 Distribution of Pet Care by Format and Category: % Value 2019
Table 21 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 22 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 23 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 24 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 25 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources