Pet Products in Indonesia

PROSPECTS

Expanding pet population and pet humanisation trend point to a bright future for pet products

Pet products is expected to continue recording double-digit current value growth over the forecast period as demand continues to grow. The ongoing expansion of the other pet population should drive strong demand for other pet products such as terrariums, aquariums, and cages for reptiles, fish and birds respectively.

Owners invest in their pets’ health

Although increasing from a low sales base, pet healthcare recorded the most dynamic current value growth in 2020. This was driven by the greater awareness amongst consumers of the need to make sure that their pets are kept free from disease, with regular check-ups and recommendations from veterinary clinics.

E-commerce opens the door to more choice and more attractive prices

Although pet owners tend to visit pet shops and other non-grocery specialists when purchasing pet products, e-commerce continues to gain value share. E-commerce often offers consumers lower prices for pet products in comparison to those available in store-based retailing, while it also offers a much wider variety of products.

COMPETITIVE LANDSCAPE

Espree retains the lead thanks to strong distribution coverage for its wide range of pet shampoos and styling products

Espree Animal Products Inc retained the lead in pet products in 2019. The company’s strength lies in other pet products where it offers a wide range of shampoos for cats and dogs which are segmented according to special needs, such as sensitive skin, brighter coat, whitening agents and intense conditioning, among others.

Pet healthcare unlikely to see significant changes with consumers putting faith in established brands

Thanks to rising disposable incomes and growing awareness of the needs of pets, pet products is predicted to experience further demand for products that not only provide basic functions but which also offer other attractive benefits. The use of exotic, organic and/or functional ingredients is expected to increase, in addition to claims of benefits regarding the prevention or treatment of ailments.

Cat litter remains highly fragmented with consumers largely focused on value and ease of availability

Despite carrying a higher unit price than some of its competitors, Mars Foods Indonesia PT continued to lead cat litter with its Catsan brand in 2019. For most consumers cat litter is seen as a basic essential with price being one of the key considerations.

Files are delivered directly into your account within a few minutes of purchase.