Pet Products in the United Arab Emirates

PROSPECTS

Personalisation in pet products stimulates growth of niche products

The growing presence of pet festivals, such as the Yas and Dubai Pet Festivals, continues to stimulate growth of pet products in the United Arab Emirates. The presence of these festivals exposes pet owners to niche pet products that they might not otherwise know about.

Innovations continue to stimulate pet products

Product innovations and new scents continue to stimulate pet products. Scents in cat litter such as melon and aloe vera are making inroads as pet owners are concerned about the health of their cat as well as providing a nice scent in the house.

Hypermarkets and pet shops continue to lead but e-commerce increases share

Hypermarkets and pet shops continue to be the main channels frequented by pet owners when buying pet products. They offer good product displays and sell various products in different sizes; pet owners can also check the products thoroughly before making a purchase, often buying products alongside their regular shopping in the case of hypermarkets, and with pet food in the case of pet shops.

COMPETITIVE LANDSCAPE

Company shares continue to stagnate in 2019 due to limited new launches

Shares remained fairly static with little movement either up or down in 2019, with the leading players being Four Paws and Pet Head. The leading pet products tend to be produced by multinationals, as these are the ones that foreign expatriates are familiar with from their respective home countries.

Colourful packaging helps to generate interest whilst eco-friendly products also gain ground

Companies continue to stimulate generate in pet products over 2019 by offering colourful and interesting packaging, such as the I Love Pet Head brand, produced by Pet Head, which comes in a range of bright colours and formats. Unique packaging, such as Pet Head’s bone-shaped bottle tops, also help to differentiate products and help them stand out.

Pet Shop gains share in cat litter thanks to competitive pricing and new Thunder Paws products

The Pet Shop, which had seen strong share gains in the last three years, continued to gain share in cat litter in 2019, thanks to its Thunder Paws brand. This share gain was based on competitive pricing, additional store locations that were opened during 2018 and additions to the Thunder Paws cat litter brand, such as scented options in lavender and baby powder.

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