Pet Products in the United Arab Emirates

PROSPECTS

Increasing personalisation in pet products stimulates growth of niche products

The increasing presence of pet festivals such as the Yas Pet Festival and the Dubai Pet Festival continues to stimulate growth of pet products in the United Arab Emirates. The presence of these festivals exposes pet owners to niche pet products that they might not otherwise know about.

Innovations continue to stimulate pet products

Product innovations and new scents continue to stimulate pet products. Scents in cat litter such as melon and aloe vera continue to make inroads as pet owners are increasingly concerned about the health of their cat as well as providing a nice scent in the house.

Hypermarkets and pet shops continue to lead but internet retailing increases as more operators are present online

Hypermarkets and pet shops continue to be the main channels frequented by pet owners when buying pet products. They offer good product displays and sell various products in different sizes; pet owners can also check the products thoroughly before making a purchase, often buying products alongside their regular shopping in the case of hypermarkets and with pet food in the case of pet shops.

COMPETITIVE LANDSCAPE

Pet Shop LLC sees rise in share thanks to competitive pricing and new Thunder Paws products

Pet Shop LLC saw a good share gain in 2018 thanks to its Thunder Paws cat litter brand. Share gain was based on competitive pricing, additional store locations that were opened during 2018 and additions to the Thunder Paws brand, such as scented options in lavender and baby powder.

Company shares continue to stagnate in 2018 due to limited new launches

Despite increases in share for Pet Shop LLC, companies in pet products remained fairly static with little share movement either up or down in 2018. The leading pet products tend to be those from multinationals, as these are the ones that foreign expatriates are familiar with from their respective home countries.

Colourful packaging helps to stimulate interest whilst eco-friendly products also gain ground

Manufacturers continue to stimulate interest in pet products over 2018 and 2019 by offering colourful and interesting packaging, such as the Pet Head brand (Pet Head Inc), which comes in a range of bright colours and different formats. Fun types of packaging, such as Pet Head’s bone-shaped bottle tops, also help to differentiate products and help them stand out.

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