Executive Summary

Jun 2019
PROSPECTS
Increasing personalisation in pet products stimulates growth of niche products

The increasing presence of pet festivals such as the Yas Pet Festival and the Dubai Pet Festival continues to stimulate growth of pet products in the United Arab Emirates. The presence of these festivals exposes pet owners to niche pet products that they might not otherwise know about.

Innovations continue to stimulate pet products

Product innovations and new scents continue to stimulate pet products. Scents in cat litter such as melon and aloe vera continue to make inroads as pet owners are increasingly concerned about the health of their cat as well as providing a nice scent in the house.

Hypermarkets and pet shops continue to lead but internet retailing increases as more operators are present online

Hypermarkets and pet shops continue to be the main channels frequented by pet owners when buying pet products. They offer good product displays and sell various products in different sizes; pet owners can also check the products thoroughly before making a purchase, often buying products alongside their regular shopping in the case of hypermarkets and with pet food in the case of pet shops.

COMPETITIVE LANDSCAPE
Pet Shop LLC sees rise in share thanks to competitive pricing and new Thunder Paws products

Pet Shop LLC saw a good share gain in 2018 thanks to its Thunder Paws cat litter brand. Share gain was based on competitive pricing, additional store locations that were opened during 2018 and additions to the Thunder Paws brand, such as scented options in lavender and baby powder.

Company shares continue to stagnate in 2018 due to limited new launches

Despite increases in share for Pet Shop LLC, companies in pet products remained fairly static with little share movement either up or down in 2018. The leading pet products tend to be those from multinationals, as these are the ones that foreign expatriates are familiar with from their respective home countries.

Colourful packaging helps to stimulate interest whilst eco-friendly products also gain ground

Manufacturers continue to stimulate interest in pet products over 2018 and 2019 by offering colourful and interesting packaging, such as the Pet Head brand (Pet Head Inc), which comes in a range of bright colours and different formats. Fun types of packaging, such as Pet Head’s bone-shaped bottle tops, also help to differentiate products and help them stand out.

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Pet Products in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Increasing personalisation in pet products stimulates growth of niche products
Innovations continue to stimulate pet products
Hypermarkets and pet shops continue to lead but internet retailing increases as more operators are present online

COMPETITIVE LANDSCAPE

Pet Shop LLC sees rise in share thanks to competitive pricing and new Thunder Paws products
Company shares continue to stagnate in 2018 due to limited new launches
Colourful packaging helps to stimulate interest whilst eco-friendly products also gain ground

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Introduction of VAT fails to dampen sales, whilst new pet protection law also boosts demand for pet care products
United Arab Emirates becomes even more pet friendly
International players, Mars and Nestlé, continue to dominate despite emergence of niche players
Hypermarkets still leads, but pet shops and internet retailers gain share as consumers want the best for their pets
New launches and increased premiumisation set to keep sales buoyant

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources