Pet Products in Egypt

PROSPECTS

Higher customs tariffs dampen value growth in 2019, but sales continue to rise

Higher customs tariffs that were implemented in 2018 (increasing tariffs to 40%) to stimulate local production continue to push prices up for imported pet products in 2019, which has hindered further growth in sales as most Egyptian people cannot afford the much higher prices. The Egyptian government considers imported pet products to be luxury products and applies the highest tax on these products.

Higher costs due to price hikes force many owners to buy simpler toys

Continuous price hikes in 2018 and 2019 in pet products mean that the majority of owners are also trading down to simpler and cheaper toys such as tennis balls rather than pet-specific toys in order to play with their animals. However, pet-specific toys are still being purchased by expatriates and upper-income Egyptians as these consumers are not price sensitive.

More Egyptians aware of pet products

Growing awareness of how to care for pets continues to stimulate other pet products as upper-income owners seek to buy the nicest products for their pet. Although some prices are starting to come down in price thanks to the increasing presence of local manufacturers, the majority of prices remain too high for most middle-income consumers to cope with.

COMPETITIVE LANDSCAPE

International companies Trixie and Nestlé continue to lead pet products

International players still account for the most sales of pet products in Egypt. Trixie Heimtierbedarf GmbH & Co KG continued to lead in 2018 in GBO terms thanks to the success of its famous Trixie brand.

Local Egyptian manufacturers take advantage of high import taxes

Local Egyptian manufacturers are starting to be able to compete more effectively against multinationals as high taxes on imported products translate into products being increasingly more expensive in Egyptian shops. Local pet supplier, Pet Republic, is starting to compete more effectively thanks to its cheaper prices and locally made products.

Internet retailing increasingly appeals but fails to topple pet shops

Whilst pet shops still dominate the retailing scene due to the variety of products on offer and advice available from store employees, internet retailing continues to make inroads, albeit from a smaller base. Internet retailing is becoming increasingly popular, particularly with upper- and some middle-income consumers as they have easy access to the internet and can pay online via a credit card.

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