Executive Summary

Jun 2019
PROSPECTS
Higher customs tariffs dampen value growth in 2019, but sales continue to rise

Higher customs tariffs that were implemented in 2018 (increasing tariffs to 40%) to stimulate local production continue to push prices up for imported pet products in 2019, which has hindered further growth in sales as most Egyptian people cannot afford the much higher prices. The Egyptian government considers imported pet products to be luxury products and applies the highest tax on these products.

Higher costs due to price hikes force many owners to buy simpler toys

Continuous price hikes in 2018 and 2019 in pet products mean that the majority of owners are also trading down to simpler and cheaper toys such as tennis balls rather than pet-specific toys in order to play with their animals. However, pet-specific toys are still being purchased by expatriates and upper-income Egyptians as these consumers are not price sensitive.

More Egyptians aware of pet products

Growing awareness of how to care for pets continues to stimulate other pet products as upper-income owners seek to buy the nicest products for their pet. Although some prices are starting to come down in price thanks to the increasing presence of local manufacturers, the majority of prices remain too high for most middle-income consumers to cope with.

COMPETITIVE LANDSCAPE
International companies Trixie and Nestlé continue to lead pet products

International players still account for the most sales of pet products in Egypt. Trixie Heimtierbedarf GmbH & Co KG continued to lead in 2018 in GBO terms thanks to the success of its famous Trixie brand.

Local Egyptian manufacturers take advantage of high import taxes

Local Egyptian manufacturers are starting to be able to compete more effectively against multinationals as high taxes on imported products translate into products being increasingly more expensive in Egyptian shops. Local pet supplier, Pet Republic, is starting to compete more effectively thanks to its cheaper prices and locally made products.

Internet retailing increasingly appeals but fails to topple pet shops

Whilst pet shops still dominate the retailing scene due to the variety of products on offer and advice available from store employees, internet retailing continues to make inroads, albeit from a smaller base. Internet retailing is becoming increasingly popular, particularly with upper- and some middle-income consumers as they have easy access to the internet and can pay online via a credit card.

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Pet Products in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Egypt?
  • What are the major brands in Egypt?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Egypt - Category analysis

HEADLINES

PROSPECTS

Higher customs tariffs dampen value growth in 2019, but sales continue to rise
Higher costs due to price hikes force many owners to buy simpler toys
More Egyptians aware of pet products

COMPETITIVE LANDSCAPE

International companies Trixie and Nestlé continue to lead pet products
Local Egyptian manufacturers take advantage of high import taxes
Internet retailing increasingly appeals but fails to topple pet shops

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Higher customs tariffs impede sales of imported dog and cat food but growing pet ownership has a positive impact on the market overall
Innovation continues despite price hikes, but most Egyptians cannot afford to buy packaged pet food
International players, popular with upper-income consumers, continue to lead in value terms
Supermarkets and pet shops continue to dominate as the former offers extensive product range at reasonable prices whilst the latter offers personal service
Pet care likely to enjoy better volume sales over the forecast period

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Distribution of Pet Care by Format: % Value 2014-2019
Table 20 Distribution of Pet Care by Format and Category: % Value 2019
Table 21 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 22 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 23 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 24 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 25 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources