The increased ownership of dogs and cats in particular arising from the pandemic and people’s desire for companionship to alleviate the boredom of lockdown, is expected to continue to drive healthy current value and volume growth into 2021. This increased pet ownership will increase demand for products ranging from toys to other accessories.
BioPet retained its leadership of pet products in 2020, with a wide product portfolio and strong distribution network, supported by effective storage and logistics capabilities. Its well-known brands include cat litter Euro Kitty, which has high availability and a positive perception amongst consumers for offering good value for money.
Pet products continued to record a solid performance in 2021, supported by the strengthening pet humanisation trend in Israel. This has resulted in an increasing number of consumers becoming concerned about the wellbeing and health of their pets as they form closer bonds with them, and as a result wish to improve their pet’s quality of life and happiness.
While constant value growth is expected to be healthy over the forecast period, it will slow down to an extent. Part of the reason for the lower growth will be the continued shift to e-commerce, where prices are often lower.
As cat ownership in Israel continues to grow, it has supported increasing demand for cat litter as some owners like to keep their cats indoors, particularly at night for safety reasons. Whilst there is a high number of smaller brands of cat litter available, in addition to emerging private label products, there is a notable shift towards premium, higher quality products that place a greater emphasis on effectiveness at removing or locking offensive odours through added scent or crystallisation.
Israelis love their technology and their pets and there is significant potential for growth in gadgets for pets. An example of such a product is Pet Safe, which offers innovative solutions such as secure pet doors including cat flaps that read a pet’s security microchip.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Pet Products research and analysis database.
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