Pet Products in Israel

PROSPECTS

Pet humanisation trend drives demand for pet products

The pet humanisation trend has seen consumers increase their bond with their pets and as a result they have become more concerned about their health and wellbeing. This has driven demand for other pet products such as toys and sports products which can be used to improve the quality of life of pets, as well as being used to build interaction between pets and their owners.

Backlash against prescription drugs could benefit pet healthcare

Pet healthcare continued to decline in 2019 following the pattern seen over the review period. This decline was the result of declining demand for treatments for fleas and ticks, with vets prescribing pills for this purpose.

Premiumisation supports value growth in cat litter

Cat litter continued to benefit from premiumisation in 2019 with an ever growing range of options entering the market. Consumers are looking for products which are easy to maintain and clean, such as non-sticky cat litter, and products which mask bad smells.

COMPETITIVE LANDSCAPE

BioPet loses share but retains strong lead

BioPet Ltd leads pet products thanks to its wide range of brands and strong distribution. The company offers popular brands such as Euro Kitty in cat litter and Sentry in pet healthcare, while it also offers a range of popular other pet products.

Pet owners show growing willingness to spend out on a range of pet products

As consumers in Israel show a growing willingness to spend on their pets beyond their basic needs so the number of companies offering pet products continues to expand. In an increasingly fragmented market it is high-quality products that are the most in demand with brands such as Kong and Petstages offering innovative pet toys for cats and dogs that claim to help stimulate the mind and body.

Trixie sees strong performance with innovate range of other pet products

Zoo Market SD Ltd saw one of the most dynamic growth rates in pet products in 2018 with its Trixie brand seeing a rapid rise through the rankings to take the lead in other pet products. The Trixie brand offers a wide range of high-quality products that meet with the growing needs of pets and their owners.

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