Executive Summary

Jun 2019
PROSPECTS
Pet humanisation trend drives demand for pet products

The pet humanisation trend has seen consumers increase their bond with their pets and as a result they have become more concerned about their health and wellbeing. This has driven demand for other pet products such as toys and sports products which can be used to improve the quality of life of pets, as well as being used to build interaction between pets and their owners.

Backlash against prescription drugs could benefit pet healthcare

Pet healthcare continued to decline in 2019 following the pattern seen over the review period. This decline was the result of declining demand for treatments for fleas and ticks, with vets prescribing pills for this purpose.

Premiumisation supports value growth in cat litter

Cat litter continued to benefit from premiumisation in 2019 with an ever growing range of options entering the market. Consumers are looking for products which are easy to maintain and clean, such as non-sticky cat litter, and products which mask bad smells.

COMPETITIVE LANDSCAPE
BioPet loses share but retains strong lead

BioPet Ltd leads pet products thanks to its wide range of brands and strong distribution. The company offers popular brands such as Euro Kitty in cat litter and Sentry in pet healthcare, while it also offers a range of popular other pet products.

Pet owners show growing willingness to spend out on a range of pet products

As consumers in Israel show a growing willingness to spend on their pets beyond their basic needs so the number of companies offering pet products continues to expand. In an increasingly fragmented market it is high-quality products that are the most in demand with brands such as Kong and Petstages offering innovative pet toys for cats and dogs that claim to help stimulate the mind and body.

Trixie sees strong performance with innovate range of other pet products

Zoo Market SD Ltd saw one of the most dynamic growth rates in pet products in 2018 with its Trixie brand seeing a rapid rise through the rankings to take the lead in other pet products. The Trixie brand offers a wide range of high-quality products that meet with the growing needs of pets and their owners.

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Pet Products in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Israel?
  • What are the major brands in Israel?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Israel - Category analysis

HEADLINES

PROSPECTS

Pet humanisation trend drives demand for pet products
Backlash against prescription drugs could benefit pet healthcare
Premiumisation supports value growth in cat litter

COMPETITIVE LANDSCAPE

BioPet loses share but retains strong lead
Pet owners show growing willingness to spend out on a range of pet products
Trixie sees strong performance with innovate range of other pet products

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Pet care benefiting from strong demand for premium products
Owners forming ever closer bonds with their pets
BioPet holds strong lead with wide range of pet care
Pet shops dominate distribution – consumers want insight
Pet care set for bright future

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources