The premiumisation trend is likely to continue driving value growth in pet products, with manufacturers likely to respond by introducing higher quality offerings. The humanisation of pets, as observed during the latter half of the review period, will facilitate this development, as owners seek out the best toys, accessories and clothing for their animal companions.
With pets living longer, thanks to advancements in veterinary science, it is likely that companies involved in pet healthcare will continue to invest in research and development to stay ahead of the competition. For example, the ageing pet population should encourage the development of new pet healthcare products, which can help address various ailments.
The e-commerce market for pet products will continue to develop over the forecast period, fuelled by an increase in the number of online retailers. Moreover, with dog food delivery services having been established in Poland for several years, there is scope to deliver customised packs of pet products, such as toys and clothing, to customers’ doorsteps.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.See All of Our Definitions
This report originates from Passport, our Pet Products research and analysis database.
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