The pet humanisation trend is fuelling the demand for a wide range of pet products, especially pet healthcare, pet dietary supplements and accessories within other pet products. Widening pet health awareness and rising disposable incomes are leading to owners spending more on their pet’s health and wellbeing.
Aside from the pleasure brought to pets by buying a widening variety of toys and accessories, owners are increasingly focused on maintaining a proper diet and healthcare for their companions. This has led to the purchase of an increasing number of pet dietary supplements, vitamins and minerals and medicines for specific diagnosed health issues.
While other pet products sees the largest number of new product launches annually, manufacturers of cat litter are also increasingly competing through innovation. A wide range of cat litter is thus available in Poland, each with advantages and disadvantages, with some products for example offering better absorption but charging higher prices.
The top player in pet products in 2018, PTH Certech, remained a strong leader of cat litter. Second-ranked PW Hobby Piotr Matuszewski is in contrast active in the category of other pet products and in pet healthcare, so it is not a direct competitor to PTH Certech.
Unlike pet food, pet products enjoys relatively strong representation in veterinary clinics. Veterinarians are often the first step towards identifying a pet’s health problems, which may necessitate the purchase of pet healthcare and/or pet dietary supplements.
Many players are present only in one area of pet products. Thus, there is a wide variety of brands and products on offer to pet owners.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Products industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Pet Products in Poland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Pet Care market research database.