Executive Summary

Jun 2019
PROSPECTS
Pampering trend encourages an ever-increasing product range

The pet humanisation trend is fuelling the demand for a wide range of pet products, especially pet healthcare, pet dietary supplements and accessories within other pet products. Widening pet health awareness and rising disposable incomes are leading to owners spending more on their pet’s health and wellbeing.

Health-focused categories benefit as owners seek to optimise pets’ lives

Aside from the pleasure brought to pets by buying a widening variety of toys and accessories, owners are increasingly focused on maintaining a proper diet and healthcare for their companions. This has led to the purchase of an increasing number of pet dietary supplements, vitamins and minerals and medicines for specific diagnosed health issues.

Cat litter could thrive as competition and innovation increases

While other pet products sees the largest number of new product launches annually, manufacturers of cat litter are also increasingly competing through innovation. A wide range of cat litter is thus available in Poland, each with advantages and disadvantages, with some products for example offering better absorption but charging higher prices.

COMPETITIVE LANDSCAPE
Leaders benefit from clear category focus

The top player in pet products in 2018, PTH Certech, remained a strong leader of cat litter. Second-ranked PW Hobby Piotr Matuszewski is in contrast active in the category of other pet products and in pet healthcare, so it is not a direct competitor to PTH Certech.

Competition from internet retailing encourages veterinary clinics and pet shops to focus on higher-priced and higher-quality options

Unlike pet food, pet products enjoys relatively strong representation in veterinary clinics. Veterinarians are often the first step towards identifying a pet’s health problems, which may necessitate the purchase of pet healthcare and/or pet dietary supplements.

Fragmentation intensifies as local players offer widening range of imported brands and niche handcrafted products

Many players are present only in one area of pet products. Thus, there is a wide variety of brands and products on offer to pet owners.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Pet Products in Poland

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Poland?
  • What are the major brands in Poland?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Poland - Category analysis

HEADLINES

PROSPECTS

Pampering trend encourages an ever-increasing product range
Health-focused categories benefit as owners seek to optimise pets’ lives
Cat litter could thrive as competition and innovation increases

COMPETITIVE LANDSCAPE

Leaders benefit from clear category focus
Competition from internet retailing encourages veterinary clinics and pet shops to focus on higher-priced and higher-quality options
Fragmentation intensifies as local players offer widening range of imported brands and niche handcrafted products

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Urbanisation, delayed parenthood and population ageing all benefit sales
Claims confusion as healthier pet food emerges
DNP breaks the mould by offering premium domestic food
Convenience and private label allow for distribution diversification
Growing share of prepared food and expanding pet population drive growth

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Related Reports