There was a considerable rise in the numbers of pets being adopted during the first and second lockdowns in Ireland, with the rise in the number of new pet owners boosting sales of pet products. The average spend on pet healthcare also rose as did the number of new registrations with veterinary clinics, the majority of which were for dogs rather than cats.
Despite a decline in spending on pet products, pet owners had more time to spend at home with their animals due to lockdowns and home seclusion. As a result, there was a rise in popularity in dog toys, which helped boost the quality of interactions between owner and pet.
Since the onset of the global pandemic, more purchases of pet products are being made online due to movement restrictions such as stay local orders by the government. Moreover, given the ongoing presence of the virus in the country in 2021, the distribution of pet products in Ireland is expected to continue experiencing a shift.
Pet products is expected to experience a slow recovery over the forecast period as a consequence of considerably reduced disposable incomes since the onset of the pandemic. Many people were laid off during the various lockdowns which created high unemployment in the country.
Pet owners are set to experience higher costs when buying pet products from the UK via cross-border e-commerce due to the application of tariffs since Brexit. This is likely to particularly affect niche items that cannot be sourced or which are difficult to find in Ireland, such as interactive dog feeders and special edition plush cat homes that are produced by UK companies.
Despite generally lower disposable incomes, those pet owners less affected by the economic problems created by the pandemic are set to create some premiumisation in the market over the forecast period. One example includes the launch of a dog collar from Pet Plus which uses AI voice recognition to register a dog’s bark.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Pet Products research and analysis database.
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