Pet Products in Ireland

PROSPECTS

Pet humanisation trend increases sales of accessories

Value sales of accessories for pets, such as clothes and toys, which are included in other pet products, are growing. Non-essential pet products continue to perform well as pet owners increasingly look to provide their animals with human-like accessories, such as Christmas jumpers and their own beds.

Higher-quality and portable pet products in demand

Pet owners are buying fewer pet toys but ones of higher quality, which are more expensive. Moreover, pet owners who are spending more money on their pets tend to like purchasing pet clothing such as jumpers, T-shirts and coats, which are costlier.

Pet healthcare set to perform best over forecast period due to owners’ close bond with pets

In Ireland, premium pet products, such as pet healthcare products including shampoos and skin cleansers, are increasingly sold in grooming salons, which is a niche, targeted channel. The customers of such outlets have a close connection with their pet dogs and are prepared to pay for high-quality products.

COMPETITIVE LANDSCAPE

Owners seek luxury pet products as well as value-for-money items

Irish consumers demand value for money, and therefore private label pet products have a significant share within total value sales. For this reason, Tesco remained the leading player in 2018, with strength in other pet products, cat litter and pet dietary supplements in particular.

Innovation continues in pet products, with the humanisation trend leading to new services for pets

Due to the vast array of pet accessories and pet healthcare products available in pet superstore chains and via internet retailing, innovation seems key in order to make products stand out and attract pet owners. Growing innovation is coming from start-ups, such as K9 Connectables dog toy business.

Pet shops and pet superstores remain strong whilst internet retailing competes on price

Pet shops and pet superstores are still important distribution channels for pet products. They are able to offer a wide variety of both dog and cat accessories as well as pet healthcare products and advice from shop staff.

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