Executive Summary

Jun 2019
PROSPECTS
Pet humanisation trend increases sales of accessories

Value sales of accessories for pets, such as clothes and toys, which are included in other pet products, are growing. Non-essential pet products continue to perform well as pet owners increasingly look to provide their animals with human-like accessories, such as Christmas jumpers and their own beds.

Higher-quality and portable pet products in demand

Pet owners are buying fewer pet toys but ones of higher quality, which are more expensive. Moreover, pet owners who are spending more money on their pets tend to like purchasing pet clothing such as jumpers, T-shirts and coats, which are costlier.

Pet healthcare set to perform best over forecast period due to owners’ close bond with pets

In Ireland, premium pet products, such as pet healthcare products including shampoos and skin cleansers, are increasingly sold in grooming salons, which is a niche, targeted channel. The customers of such outlets have a close connection with their pet dogs and are prepared to pay for high-quality products.

COMPETITIVE LANDSCAPE
Owners seek luxury pet products as well as value-for-money items

Irish consumers demand value for money, and therefore private label pet products have a significant share within total value sales. For this reason, Tesco remained the leading player in 2018, with strength in other pet products, cat litter and pet dietary supplements in particular.

Innovation continues in pet products, with the humanisation trend leading to new services for pets

Due to the vast array of pet accessories and pet healthcare products available in pet superstore chains and via internet retailing, innovation seems key in order to make products stand out and attract pet owners. Growing innovation is coming from start-ups, such as K9 Connectables dog toy business.

Pet shops and pet superstores remain strong whilst internet retailing competes on price

Pet shops and pet superstores are still important distribution channels for pet products. They are able to offer a wide variety of both dog and cat accessories as well as pet healthcare products and advice from shop staff.

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Pet Products in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Ireland?
  • What are the major brands in Ireland?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Ireland - Category analysis

HEADLINES

PROSPECTS

Pet humanisation trend increases sales of accessories
Higher-quality and portable pet products in demand
Pet healthcare set to perform best over forecast period due to owners’ close bond with pets

COMPETITIVE LANDSCAPE

Owners seek luxury pet products as well as value-for-money items
Innovation continues in pet products, with the humanisation trend leading to new services for pets
Pet shops and pet superstores remain strong whilst internet retailing competes on price

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

Steady value growth for pet care as pet humanisation leads to higher average spend
Human food fads continue to extend into pet food
Mars remains at the top but is challenged by smaller players with premium aspirations
Discounters and internet retailing in the spotlight
Pet humanisation trend to underlie continued growth of pet care

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources