Executive Summary

Jun 2019
PROSPECTS
The humanisation trend underlies the growth of pet products

Pet humanisation is the main trend driving robust growth in sales of pet products such as accessories, beauty products and pet healthcare. With rising disposable incomes, urban Canadians who perceive their dogs and cats to have human features/needs are more likely and willing to pay for accessories like toys and clothing.

Pet dietary supplements are limited by their irregular purchase when a pet faces health issues

Value sales of pet dietary supplements are benefiting from the premiumisation trend, but their relatively fast growth is also a result of their lower sales base. Consumer awareness is increasing rapidly and this niche category shows extreme potential for growth.

Accessories sell best among other pet products

Pet accessories such as clothing, toys, or shampoo remain the main drivers of value sales of pet products. An interesting trend in these areas is the increasing role played by technology or advanced materials in new products.

COMPETITIVE LANDSCAPE
Stable competition in pet products, a category led by Hartz, Tidy Cats and Saular

There are hardly any shifts in brand and company rankings or value shares in pet products, as the competitive landscape remains generally stable. Hartz still leads overall due to its established presence in pet healthcare, pet dietary supplements and other pet products.

Humanisation trend extends beyond food to technology and coordinated product ranges

Pet owners continue to adopt smart technologies such as GPS and activity trackers for dogs such as the FitBark Dog Activity Monitor which tracks the everyday activities of dogs and can set health goals for them. The popularity of such devices is encouraging an increasing number of companies to compete in this area.

Pet specialist retailers dominate with extensive product ranges on display

Pet shops and pet superstores play the most important role in pet products as their range is much wider than that of supermarkets and hypermarkets, especially in other pet products, and the large assortment of pet products is offered at various price points to suit consumers with different budgets. Consumers prefer these outlets over internet retailing due to the greater impulse nature of their purchases of pet accessories.

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Pet Products in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Canada?
  • What are the major brands in Canada?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Canada - Category analysis

HEADLINES

PROSPECTS

The humanisation trend underlies the growth of pet products
Pet dietary supplements are limited by their irregular purchase when a pet faces health issues
Accessories sell best among other pet products

COMPETITIVE LANDSCAPE

Stable competition in pet products, a category led by Hartz, Tidy Cats and Saular
Humanisation trend extends beyond food to technology and coordinated product ranges
Pet specialist retailers dominate with extensive product ranges on display

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Premiumisation and humanisation continue to characterise pet care
Premium pet food performs well, benefitting from owners’ concerns for their pets’ health
Natural, organic and Canadian brands gain popularity
Internet retailing takes significant share from modern grocery retailers, whilst pet specialist retailers continue to lead and diversify
Steady growth forecast for pet care through new product innovation and trading up to premium products by pet owners

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources