Pet Products in Peru

PROSPECTS

All categories of pet products perform well as owners increasingly seek to ensure their pets’ health, hygiene and overall wellbeing

Value sales of pet products continued to grow at a faster pace than those of dog, cat and “other” pet food in 2020, driven by a strong humanisation trend whereby Peruvian pet owners increasingly consider their pets’ health and wellbeing and increasingly pamper their pets in a variety of ways. All pet product categories performed well over the year, with “other” pet products, pet healthcare and cat litter respectively posting the highest value growth.

Humanisation trend has greatest impact on “other” pet products, which posts the highest value growth of all in 2020

The humanisation trend has clearly boosted sales of “other” pet products in Peru, as pet owners increasingly purchase such items as toys to keep their pets from being bored and pet beds to keep them comfortable. Indeed, in 2020 “other” pet products saw even higher growth than pet healthcare for the second consecutive year.

Despite being the largest category, cat litter sees relatively limited usage and thus has greater growth potential

While cat litter is the main category within pet products, it continues to see only limited usage in Peru, where fewer than a third of cats are believed to use cat litter and in most cases the litter is not changed as often as recommended. Families tend to extend its use until the litter emanates an unpleasant odour, or they mix used cat litter with a small portion of new product each week and after 3-4 weeks they totally remove it.

COMPETITIVE LANDSCAPE

While leading cat litter player Nestlé benefits the most from the urbanisation trend, retailers SuperPet and Dog’n Cat make inroads through online sales

Urbanisation is resulting in more indoor-living cats, as many apartments do not provide easy access to the outside while it can also often be too dangerous for cats to freely wander in the city. This presents a challenge in terms of hygiene for cat owners and is resulting in greater demand for cat litter, thus benefiting the leading cat litter players.

Cencosud’s private label Pet’s fun range of pet products keeps gaining more space in stores, as its imports keep growing

Retailers are gaining share in the pet products arena because they offer convenience, especially since consumers can purchase pet products while buying their regular groceries. Cencosud Perú is the only private label producer of pet products in Peru, where it offers its range via the supermarkets and hypermarkets Wong and Metro.

Below-the-counter sales, especially of flea/tick treatments, pose the main competition for pet healthcare products

In Peru, the main competition for all pet healthcare products comes from below-the-counter sales. This includes lots of pipettes and anti-flea pills or treatments that have to be applied directly by a vet.

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