Executive Summary

Jun 2019
PROSPECTS
Strong potential for cat litter as consumers become more focused on hygiene and convenience

Consumers are becoming more aware of their pets’ needs and what is good for an animal’s health and wellbeing. This trend is being driven by marketing from the leading players, advice from veterinary clinics and by consumers becoming more proactive in researching health concerns and pet wellbeing online.

Cost considerations bite, hindering spending on pet healthcare and dietary supplements

Pet healthcare and pet dietary supplements remain tiny niches and have limited consumer awareness. The selection of these products requires a lot of knowledge or advice from a veterinarian, while consumer understanding of the range available and products’ benefits remains limited.

Cherished pets benefit from pampering and pet-specific products

The pet humanisation trend will continue to fuel growth in all pet products areas, including cat litter, pet healthcare, pet dietary supplements and other pet products. As consumers increasingly perceive animals as family members, they are less likely to leave healthcare issues unattended or not adjust or supplement their diet if there are obvious deficiencies.

COMPETITIVE LANDSCAPE
Purina Tidy Cat benefits from distribution dominance and urbanisation

In cat litter, Purina Tidy Cat dominates both sales and availability in stores. There were no major new entrants towards the end of the review period, with the competitive environment remaining essentially unchanged.

Sole private label proves more innovative than many brands

There was little major innovation in pet products during the review period, with this linked to low sales and consumer price-sensitivity. As a result, shares tended to be shaped mainly by distribution reach and the impact of category trends, with growing demand for cat litter for example benefiting leader Nestlé.

Bayer taps into growing interest in preventative healthcare

Dog and cat owners are becoming increasingly proactive about protecting their pets’ health. While interest in pet healthcare remains limited, due primarily to cost considerations, consumers are proving increasingly receptive to convenient and preventative health products.

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Pet Products in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Peru?
  • What are the major brands in Peru?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Peru - Category analysis

HEADLINES

PROSPECTS

Strong potential for cat litter as consumers become more focused on hygiene and convenience
Cost considerations bite, hindering spending on pet healthcare and dietary supplements
Cherished pets benefit from pampering and pet-specific products

COMPETITIVE LANDSCAPE

Purina Tidy Cat benefits from distribution dominance and urbanisation
Sole private label proves more innovative than many brands
Bayer taps into growing interest in preventative healthcare

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Packaged food tempts more owners as focus on nutrition increases
Premium products attract small but growing number as owners seek to ensure healthy and happy pets
Multinational Nestlé continues to lead but Master Foods announces a challenge
Supermarkets and hypermarkets attract consumers seeking convenience as range of pet care widens
Impact of economic concerns will only partly counterbalance growing pet population and shift to prepared food

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Distribution of Pet Care by Format: % Value 2014-2019
Table 20 Distribution of Pet Care by Format and Category: % Value 2019
Table 21 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 22 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 23 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 24 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 25 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources