Executive Summary

Jun 2019
PROSPECTS
Pet humanisation trend continues to boost sales of pet products

Buoyant sales of pet products can be attributed primarily to the increasing propensity for Vietnamese consumers to treat their cats and dogs as fully-fledged family members. This marks a major departure of the previous cultural norm of keeping such animals solely for traditional functional roles, mainly guarding the home in the case of dogs or catching rodents in the case of cats.

Changing attitudes towards animals likely to underpin sales growth

Changing attitudes towards pet animals, especially dogs and cats, are likely to support sales of pet products over the forecast period. In particular, dogs and cats are increasingly seen favourably, especially by younger people, whereas in the past these were often regarded as dirty and untameable beasts that were not suitable for human companionship.

Pet dietary supplements remains a negligible category

Pet dietary supplements remains the only pet products category to register negligible sales in Vietnam and this is mainly due to low awareness of the benefits of such products. Furthermore, with many pet food brands advertised as meeting the complete nutritional needs of cats and dogs and other types of pets, it is not uncommon for pet owners to perceive pet dietary supplements as non-essential items.

COMPETITIVE LANDSCAPE
Hoang Anh Co maintains its lead in pet products

2018 saw Hoang Anh remain the overall leader in pet products and this is mainly due to the combined popularity of its brands Fay and Palma in pet healthcare. Furthermore, the company’s very wide distribution network means that its products are sold in hypermarkets, supermarkets, pet superstores and pet shops throughout Vietnam.

Pet products remains highly fragmented

With the exception of category leader Hoang Anh, no company present in pet products was able to get even close to a double-digit value share in 2018. The highly fragmented competitive environment in the category can be partially explained by the fact that product types such as pet beds, clothing, leashes and other accessories are high-volume, low-profit items in which it is virtually impossible for one company to make its mark.

New product launches have the potential to spark dynamism

With sales in pet products highly fragmented, it can be difficult for new products and new players to make much of an impact. Nevertheless, 2018 saw the entry of some interesting new products, not least the extension of the pet food brand Fitmin into pet products with the launch of Fitmin Daily Use/Regeneration.

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Pet Products in Vietnam

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Vietnam?
  • What are the major brands in Vietnam?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Vietnam - Category analysis

HEADLINES

PROSPECTS

Pet humanisation trend continues to boost sales of pet products
Changing attitudes towards animals likely to underpin sales growth
Pet dietary supplements remains a negligible category

COMPETITIVE LANDSCAPE

Hoang Anh Co maintains its lead in pet products
Pet products remains highly fragmented
New product launches have the potential to spark dynamism

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to register strong growth as view of pets evolves
Passing of laws regulating the breeding of pets also a sign of changing attitudes
Mars Inc remains strong leader in pet care through widespread distribution and price promotions
Pet shops remains dominant as pet owners prefer to shop local
Further positive growth slated for pet care over the forecast period

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Distribution of Pet Care by Format: % Value 2014-2019
Table 20 Distribution of Pet Care by Format and Category: % Value 2019
Table 21 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 22 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 23 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 24 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 25 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources