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Pet Products in
Malaysia

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Cat litter boosted by growth in indoor-living cat population, thanks to urbanisation and high-rise living

The cat population continues to grow steadily, thus benefiting sales of cat litter. The pet cat population is more than double that of the pet dog population in Malaysia, partly due to the fact that Malaysia is a predominantly Muslim country.

High prices and low awareness hinder pet healthcare and dietary supplements

Pet owners generally perceive pet healthcare and pet dietary supplements to be non-essential, with consumer awareness of these products remaining limited. Most believe that such products are only needed when pets have health issues, such as skin or digestive problems.

Lack of marketing support, even for new launches

Limited marketing will continue to hinder sales. In comparison to dog and cat food, consumer education campaigns and a presence at roadshows and other events remain limited for pet products and will hinder further sales growth.

COMPETITIVE LANDSCAPE
Internationals push for mass distribution via supermarkets and hypermarkets

International players are increasingly expanding distribution to hypermarkets and supermarkets, instead of just focusing on distribution to pet superstores and pet shops. International brands such as Catsan (Mars Foods Inc), Purina Tidy Cats (Purina Petcare (M) Sdn Bhd) and Kong (Kong Co) are increasingly available in hypermarkets and supermarkets, as these players seek to capture the mass market.

Domestic players compete via wide ranges, price and innovation

Domestic players generally leverage on wide product ranges in order to compete, while seeking to convey a good quality image and offering lower prices than international players. Canaan Alpha and TTL Distributors notably compete on price, while also pushing for a widening distribution reach.

Retail and cross-category partnerships play increasingly key role

Players are predicted to increasingly partner and build relationships with pet shops and pet superstores in the forecast period, as they seek to broaden their product ranges on shelves in these stores. These specialist outlets remain key distribution channels for pet products, attracting owners by offering a wide product range and expert advice.

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Pet Products in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Malaysia?
  • What are the major brands in Malaysia?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Malaysia - Category analysis

HEADLINES

PROSPECTS

Cat litter boosted by growth in indoor-living cat population, thanks to urbanisation and high-rise living
High prices and low awareness hinder pet healthcare and dietary supplements
Lack of marketing support, even for new launches

COMPETITIVE LANDSCAPE

Internationals push for mass distribution via supermarkets and hypermarkets
Domestic players compete via wide ranges, price and innovation
Retail and cross-category partnerships play increasingly key role

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Smaller living spaces hinder pet ownership
Owners invest in nutrition as they seek to optimise pet lifespan and health
Price hikes encourage some owners to trade down
Hypermarkets attract cost-conscious consumers
Expansion in pet superstores to benefit future growth

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources