Other pet products continues to record healthy growth. Consumers are constantly looking for the best way of treating their pets.
Pet owners are extremely interested in their pets’ wellbeing and are aware of their needs. Nutritional values received through their food with functional additives are increasingly being replaced by or supported with extra supplements, such as for bone and joint health, vitamins, or digestive remedies.
Further growth continues to be seen in pet healthcare products, with the category still having great potential to develop further over the forecast period. Flea/tick treatments remained the main category in pet healthcare.
Superstore chain Fressnapf Handels GmbH continues to lead pet products, recording further substantial growth in the category in 2018. Its wide product range and constant new launches receive positive feedback from consumers.
Private label continues to be a major presence in pet products, with pet superstore Fressnapf Handels GmbH leading the category through its private label lines. Relatively limited product availability in supermarkets and hypermarkets shifted consumer demand towards specialised shops or online purchases.
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This industry report originates from Passport, our Pet Care market research database.