Despite the overall pet population being expected to only grow at a moderate pace over the forecast period, pet products is still expected to enjoy steady growth in value terms (at constant 2022 prices). Current trends with regard to product quality and features are expected to prevail in the future, with a strong focus on the health and wellbeing of pets, convenience in usage and setup, more attractive designs, and pet products which are suitable for when pets are left on their own.
Consumer awareness of the benefits of proper pet care continues to grow, fuelled by advertisements, education through websites, and the advice of vets and trained sales staff in pet shops and superstores. This awareness includes an increased focus on pet healthcare, with owners no longer just reacting to health problems but also investing in products that can help prevent them such as pet dietary supplements and flea/tick treatments.
The competitive landscape within pet products is highly fragmented. This is due to the large variety and fragmented nature of the category, with pet products ranging from cat litter, grooming and health products to housing, bedding, toys, feeding supplies and accessories, among others.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.See All of Our Definitions
This report originates from Passport, our Pet Products research and analysis database.
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