The COVID-19 pandemic has greatly changed the daily lives of many Austrians. Due to contact restrictions and a loss of many leisure and holiday activities, Austrians had more time at home on average.
Due to the fact that many pets are now seen as family members, especially dogs and cats, more money is often spent on them. This is reflected in luxury products and services for pets, which have increased significantly in recent years.
The pandemic led to sales increases for most pet products suppliers compared to previous years. Cat litter continues to be bought in supermarkets by most cat owners in Austria, which is why Shah (Hofer) and Molly (Spar) private label products register the largest shares.
Analogous to pet food, the topic of natural ingredients and organic labels is also becoming more and more popular for pet products. Price is not necessarily the decisive purchase criterion anymore and quality is becoming increasingly important.
Online stores have already been a major topic in the pet care market in recent years and the pandemic has further increased sales figures. It can be assumed that online trade will continue to increase, especially since several start-ups have made forays into the market, having identified an opportunity.
Despite the flourishing online trade, especially during the period of home seclusion, large pet stores will continue to maintain their good market position. Pet toys, especially larger products such as scratching posts or even dog houses, are mainly purchased in such outlets by Austrians.
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This report originates from Passport, our Pet Products research and analysis database.
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