Executive Summary

Jul 2019
PROSPECTS
Other pet products continues to grow

Other pet products continues to record healthy growth. Consumers are constantly looking for the best way of treating their pets.

Pet dietary supplements continue to hold a favourable position

Pet owners are extremely interested in their pets’ wellbeing and are aware of their needs. Nutritional values received through their food with functional additives are increasingly being replaced by or supported with extra supplements, such as for bone and joint health, vitamins, or digestive remedies.

Pet healthcare products expected to continue growing

Further growth continues to be seen in pet healthcare products, with the category still having great potential to develop further over the forecast period. Flea/tick treatments remained the main category in pet healthcare.

COMPETITIVE LANDSCAPE
Fressnapf Handels GmbH records another successful year

Superstore chain Fressnapf Handels GmbH continues to lead pet products, recording further substantial growth in the category in 2018. Its wide product range and constant new launches receive positive feedback from consumers.

Private label will continue to hold a strong position in pet products

Private label continues to be a major presence in pet products, with pet superstore Fressnapf Handels GmbH leading the category through its private label lines. Relatively limited product availability in supermarkets and hypermarkets shifted consumer demand towards specialised shops or online purchases.

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Pet Products in Austria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Austria?
  • What are the major brands in Austria?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Austria - Category analysis

HEADLINES OLD

PROSPECTS

Other pet products continues to grow
Pet dietary supplements continue to hold a favourable position
Pet healthcare products expected to continue growing

COMPETITIVE LANDSCAPE

Fressnapf Handels GmbH records another successful year
Private label will continue to hold a strong position in pet products

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Strong growth driven by the premium segment
Nutrition in focus
Mars continues to lead the market despite the strengthening position of private label
Pet superstores benefit the most from the market development
Further market growth with a high level of competition

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources