With the overall pet population expected to only grow at a modest pace over the forecast period, and retail prices set to become more stable, pet products is expected to enjoy slighter slower growth in current value terms. Products such as cat litter, for example, are likely to grow mainly in line with cat populations, with scope for innovation being fairly limited, restricting possible price development.
Pet healthcare will be the key driver of growth over the forecast period, with products for pets other than cats and dogs likely to become increasingly available. Consumer awareness of the benefits of correct pet care continues to grow, fuelled by advertisements, education through websites, and the advice of vets and trained sales staff in pet shops and superstores.
The competitive landscape within pet products is highly fragmented. This is due to the large variety of items within the category, with pet products ranging from cat litter, grooming and health products to housing, bedding, toys, feeding supplies and accessories, among others.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.See All of Our Definitions
This report originates from Passport, our Pet Products research and analysis database.
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