Other pet products continues to grow steadily as consumers look for products that make their lives easier and improve their pets’ wellness. Entertainment is a key driver of sales, particularly for indulgent working owners who are keen to keep their pets occupied and happy while they are at work.
Cat litter products continue to become more innovative and to embrace technology, with consumers increasingly looking to find options that are well-priced, offer easy use and disposal and respond to their particular needs. The positive reception of recently launched and innovative products in this area shows that there is scope for innovation and new solutions, not only in terms of pack sizes and prices, but also technology.
Demand for pet healthcare products continues to benefit from growing awareness among consumers of the need to deworm and protect pets from fleas and ticks. While a growing number of consumers recognise the need to buy higher quality pet food, many have been slower to appreciate the needs and obligations of regular deworming to prevent disease or sickness in pets and humans in regular contact with them.
Bayer continues to expand its product range in Chile, with ongoing and frequent new product development in pet healthcare. Towards the end of the review period, the company notably launched the innovative Seresto collar, which provides long-lasting protection against fleas and ticks.
Pet products, especially other pet products, remains highly fragmented, with consumers often buying items such as bowls and leashes in supermarkets or pet stores with little interest in branding. Unbranded products are also widely available, while there are also many small specialised brands.
Cat litter benefits from offering the best-known brands in pet products. Brands such as Purina and Master Cat are highly popular due to their well-known brand names, widespread availability, and strong promotional and discounting activity.
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This industry report originates from Passport, our Pet Care market research database.