Pet humanisation and the increasing awareness that local consumers have regarding their pets’ health has forced industry players to innovate their products to address changing demands. A category that is particularly open to innovations is cat litter.
Millennials who are now in their thirties are starting to consider settling down to start a family. However, unlike older generations, some millennials are more inclined to have fewer children or not have children at all, which represents a new “family structure” in Chile.
An innovative product that has potential to disrupt the competitive landscape of cat litter over the forecast period is the brand Seaweed from local company Laqu & Co, which includes cat litter and bedding for small mammals/reptiles. The cat litter is made from seaweed collected from Chilean shores by small local producers.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.See All of Our Definitions
This report originates from Passport, our Pet Products research and analysis database.
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