Executive Summary

Jun 2019
PROSPECTS
Owners seek to express identity via lifestyle products

Other pet products continues to grow steadily as consumers look for products that make their lives easier and improve their pets’ wellness. Entertainment is a key driver of sales, particularly for indulgent working owners who are keen to keep their pets occupied and happy while they are at work.

Growing demand for more innovative and efficient cat litter

Cat litter products continue to become more innovative and to embrace technology, with consumers increasingly looking to find options that are well-priced, offer easy use and disposal and respond to their particular needs. The positive reception of recently launched and innovative products in this area shows that there is scope for innovation and new solutions, not only in terms of pack sizes and prices, but also technology.

Pet healthcare benefits from increasingly conscientious dog and cat owners

Demand for pet healthcare products continues to benefit from growing awareness among consumers of the need to deworm and protect pets from fleas and ticks. While a growing number of consumers recognise the need to buy higher quality pet food, many have been slower to appreciate the needs and obligations of regular deworming to prevent disease or sickness in pets and humans in regular contact with them.

COMPETITIVE LANDSCAPE
Bayer taps into demand for preventative flea/tick treatments with an innovative collar

Bayer continues to expand its product range in Chile, with ongoing and frequent new product development in pet healthcare. Towards the end of the review period, the company notably launched the innovative Seresto collar, which provides long-lasting protection against fleas and ticks.

Other pet products will remain highly fragmented despite some stronger brands emerging

Pet products, especially other pet products, remains highly fragmented, with consumers often buying items such as bowls and leashes in supermarkets or pet stores with little interest in branding. Unbranded products are also widely available, while there are also many small specialised brands.

Cat litter benefits from brands with mainstream appeal but dietary supplements remains small and fragmented niche

Cat litter benefits from offering the best-known brands in pet products. Brands such as Purina and Master Cat are highly popular due to their well-known brand names, widespread availability, and strong promotional and discounting activity.

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Pet Products in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Chile?
  • What are the major brands in Chile?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Chile - Category analysis

HEADLINES

PROSPECTS

Owners seek to express identity via lifestyle products
Growing demand for more innovative and efficient cat litter
Pet healthcare benefits from increasingly conscientious dog and cat owners

COMPETITIVE LANDSCAPE

Bayer taps into demand for preventative flea/tick treatments with an innovative collar
Other pet products will remain highly fragmented despite some stronger brands emerging
Cat litter benefits from brands with mainstream appeal but dietary supplements remains small and fragmented niche

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Ley Cholito boosts awareness of animal welfare
Products and consumers increasingly sophisticated, as humanisation encourages premiumisation
Nestlé and Nutripro invest in domestic production as they compete for top
Modern grocery retailers benefit from mainstream appeal but internet retailing challenges by offering range and convenience
Good growth ahead as more dogs and cats become cherished pets

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources