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Country Report

Pet Products in

Pet Products in Bulgaria

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing disposable incomes, a rise in adoption campaigns and recommendations from veterinarians, boosts growth in pet products

Humanisation and the use of technology in pet products drives growth, with innovative launches appealing to pet owners

Cat litter leads the landscape, offering a wider range of options to keep home life with cats hygienic and comfortable

COMPETITIVE LANDSCAPE

SAM BS EOOD leads the competition with Ferplast, benefiting from heavily investing in research and development to offer solution-focused pet products to the landscape

Supermarkets and hypermarkets do not sell a wide range of pet products, with specialised pet shops being key retailers for pet products and accessories

Competitors focus their product innovations on humanisation, with grooming products and a wide range of colours and materials appealing to pet owners

To attract new customers and pet owners, players are increasingly taking inspiration from human lifestyle trends and focusing on design. Coloured cat litter is seeing ranges of new launches, offering attractive bright colours, while fragranced products are also growing in popularity.

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Samples

Pet Products Market Sample Report Pet Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Products in Bulgaria?
What are the major brands in Bulgaria?
What are the key product launches?
How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Products in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Increasing disposable incomes, a rise in adoption campaigns and recommendations from veterinarians, boosts growth in pet products

Humanisation and the use of technology in pet products drives growth, with innovative launches appealing to pet owners

Cat litter leads the landscape, offering a wider range of options to keep home life with cats hygienic and comfortable

COMPETITIVE LANDSCAPE

SAM BS EOOD leads the competition with Ferplast, benefiting from heavily investing in research and development to offer solution-focused pet products to the landscape

Supermarkets and hypermarkets do not sell a wide range of pet products, with specialised pet shops being key retailers for pet products and accessories

Competitors focus their product innovations on humanisation, with grooming products and a wide range of colours and materials appealing to pet owners

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2015-2020
Table 2 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 3 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 4 Sales of Other Pet Products by Type: % Value 2015-2020
Table 5 NBO Company Shares of Pet Products: % Value 2015-2019
Table 6 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 7 Distribution of Pet Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Pet Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes, the humanisation trend and growing interest in high-quality, nutritious pet food drives growth in pet care

Humanisation influences trends in pet food, pet healthcare and pet accessories, as increasing premiumisation drives growth

Mars Inc and Nestlé Bulgaria lead, offering well-established brands, while Royal Canin Bulgaria benefits from the rising premiumisation and healthcare trends

Modern grocery retailers and e-commerce continue to grow, as pet owners enjoy the convenience and ease of these retailers

Forecast growth will be driven by a growing awareness of pet nutrition, increased disposable incomes and pet care players responding to consumer trends

MARKET INDICATORS

Table 10 Pet Populations 2015-2020

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2015-2020
Table 12 Sales of Pet Care by Category: Value 2015-2020
Table 13 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 14 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Pet Food: % Value 2015-2019
Table 16 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 20 Distribution of Pet Care by Format: % Value 2015-2020
Table 21 Distribution of Pet Care by Format and Category: % Value 2020
Table 22 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 24 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 25 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Pet Products in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing disposable incomes, a rise in adoption campaigns and recommendations from veterinarians, boosts growth in pet products

Humanisation and the use of technology in pet products drives growth, with innovative launches appealing to pet owners

Cat litter leads the landscape, offering a wider range of options to keep home life with cats hygienic and comfortable

COMPETITIVE LANDSCAPE

SAM BS EOOD leads the competition with Ferplast, benefiting from heavily investing in research and development to offer solution-focused pet products to the landscape

Supermarkets and hypermarkets do not sell a wide range of pet products, with specialised pet shops being key retailers for pet products and accessories

Competitors focus their product innovations on humanisation, with grooming products and a wide range of colours and materials appealing to pet owners

Samples

Overview

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Table of Contents

Pet Products in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Increasing disposable incomes, a rise in adoption campaigns and recommendations from veterinarians, boosts growth in pet products

Humanisation and the use of technology in pet products drives growth, with innovative launches appealing to pet owners

Cat litter leads the landscape, offering a wider range of options to keep home life with cats hygienic and comfortable

COMPETITIVE LANDSCAPE

SAM BS EOOD leads the competition with Ferplast, benefiting from heavily investing in research and development to offer solution-focused pet products to the landscape

Supermarkets and hypermarkets do not sell a wide range of pet products, with specialised pet shops being key retailers for pet products and accessories

Competitors focus their product innovations on humanisation, with grooming products and a wide range of colours and materials appealing to pet owners

CATEGORY DATA

Pet Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes, the humanisation trend and growing interest in high-quality, nutritious pet food drives growth in pet care

Humanisation influences trends in pet food, pet healthcare and pet accessories, as increasing premiumisation drives growth

Mars Inc and Nestlé Bulgaria lead, offering well-established brands, while Royal Canin Bulgaria benefits from the rising premiumisation and healthcare trends

Modern grocery retailers and e-commerce continue to grow, as pet owners enjoy the convenience and ease of these retailers

Forecast growth will be driven by a growing awareness of pet nutrition, increased disposable incomes and pet care players responding to consumer trends

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

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