Pet products looks set to record solid growth in current value sales throughout the forecast period. Overall demand will continue to be bolstered by rising ownership of pets, primarily dogs and cats, and by the pet humanisation trend.
Given recent price hikes and the likelihood that inflationary pressures will continue to stretch household budgets for some time, there should be opportunities for cheaper brands and private label lines to gain ground in pet products over the forecast period, particularly in cat litter. Improvements in the distribution of various brands and product types via modern grocery retailers and e-commerce platforms will also help to stimulate greater price competition, as will the expansion of pet shops and superstores chains.
In line with pet humanisation, sustainability concerns will continue to gain influence over pet products purchasing decisions during the forecast period. In particular, more consumers are likely to seek out eco-friendly alternatives when it comes to disposable items that are bought frequently.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.See All of Our Definitions
This report originates from Passport, our Pet Products research and analysis database.
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