Pet products is expected to see steady value growth (at constant 2022 prices) over the forecast period. However, since the pet population is not expected to change significantly growth will likely be largely driven by the pet humanisation trend and a growing focus on the needs of pets and what makes them happy and healthy.
After the significant increase being seen in unit prices in 2022, especially within cat litter, it is expected that value growth will slow down gradually over the forecast period. Furthermore, the increasing competition between pet shops and the expansion of Pet Network BG superstores should help to keep prices stable, with retailers likely to make use of regular price promotions.
As consumers form closer bonds with their pets they are likely to become more willing to invest in products that can improve their comfort and wellbeing. For example, cat and dog beds will likely see an improvement in quality such as the use of velvet and eco-leather, or products tailored to match the home interior or to provide greater comfort, like cat chair beds and orthopaedic dog beds.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.See All of Our Definitions
This report originates from Passport, our Pet Products research and analysis database.
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