There will be a moderate slowdown in the rate of growth in retail constant value sales of pet products over the course of the forecast period, as demand for pet healthcare begins to mature. However, it will remain the most dynamic category in pet products, with vitamins and dietary supplements set to remain strong performers.
The humanisation and premiumisation trends are expected to continue over the forecast period. COVID-19 has boosted cocooning, with an interesting result which may have a long-term consequence: if people spend more time with their pets, the relationship between the owner and the pet is changing, they are becoming closer and more in tune.
Growth in retail constant value sales of cat litter will remain relatively sluggish, with a strong private label presence limiting the ability of brands to raise their prices. However, cat litter made from more sustainable materials is set to grow in popularity.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.See All of Our Definitions
This report originates from Passport, our Pet Products research and analysis database.
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