Executive Summary

Jun 2019
PROSPECTS
As the economy shows signs of recovery, consumers begin to trade up in cat litter

While cat litter posted positive growth rates during the economic crisis, they were well below other pet products categories. This is especially due to the fact that consumers traded down in cat litter products during the recession, opting for cheaper brands and private label lines and buying in bulk through the advancing atacarejo (warehouse club) channel.

Other pet products and pet healthcare show promising prospects for the forecast period

Pet humanisation is an undeniable trend among Brazilian consumers, especially those with higher disposable income, who increasingly think of pets as members of the family. These niche consumers are also becoming more willing to pay for products they perceive as premium, reflected in the growth of premium wet and dog food for example.

Pet dietary supplements see less attention from consumers

Despite the fact that Brazil is the second largest pet care market globally, it is still a relatively underdeveloped market when it comes to spending per pet. This market immaturity is reflected in the steep growth of pet dietary supplements over the final years of the review period as well as in the forecast period, even coming from a small base.

COMPETITIVE LANDSCAPE
Pet healthcare companies continue to dominate pet products

Traditional multinational pet healthcare players have a well-established leadership in pet products, especially due to being more historically available across a number of channels, from veterinary clinics to pet shops and pet superstores. There are virtually no national companies in the pet healthcare space, as it is a category with regulatory barriers to entry and a history of partnerships with veterinarians who recommend products.

Bayer AG and Merck & Co Inc gain relevance in pet healthcare in 2018

Although Bayer AG confirmed the global sale of its pet care division, to be consolidated in 2019, the manufacturer saw a good performance in Brazil in the previous year. Like its competitor Merck & Co, both companies invested heavily in marketing campaigns directly at consumers.

Other pet products remains highly fragmented

At the same time that leaders are further consolidating their shares in pet healthcare, other pet products remains highly fragmented. Current leader Total Quimica Ltda has been able to increase its share in recent years, especially through channels like modern grocery retailers and pet superstores, where working with chains allows it to increase scale and distribution.

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Pet Products in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Brazil?
  • What are the major brands in Brazil?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Brazil - Category analysis

HEADLINES

PROSPECTS

As the economy shows signs of recovery, consumers begin to trade up in cat litter
Other pet products and pet healthcare show promising prospects for the forecast period
Pet dietary supplements see less attention from consumers

COMPETITIVE LANDSCAPE

Pet healthcare companies continue to dominate pet products
Bayer AG and Merck & Co Inc gain relevance in pet healthcare in 2018
Other pet products remains highly fragmented

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Already among the top pet care markets, sociodemographic trends keep driving pet care growth in Brazil
Pet humanisation and expansion of pet superstores to keep driving wet food sales
Local player Grandfood Industria e Comercio Ltda establishes itself as second largest player in pet care
While pet superstores continue to expand, online channel posts strongest growth
Although already one of the largest markets, there is still significant room for growth in Brazil

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources